New cars
BMW in Morocco — Prices, spec sheets, full lineup
Premium driving pleasure and rear-wheel-drive tradition, distributed by Smeia.
BMW lineup in Morocco
37 models on sale or arriving soon
Bmw G 310
The BMW G 310 range brings genuine German engineering to an accessible displacement, offering Moroccan riders a choice between the adventure-ready G 310 GS and the naked G 310 R. Priced from 78,500 DH, both variants are distributed through BMW Motorrad's official network in Morocco. Whether you're commuting through Casablanca's traffic or exploring mountain pistes on weekends, the G 310 punches well above its entry-level price tag with premium build quality, solid performance, and the unmistakable BMW badge that holds strong resale value in the local market.
From
MAD 78,500
Bmw C 400
The BMW C 400 is a premium mid-size scooter that brings German engineering to Morocco's urban and intercity riding scene. Available in two trims — the X LCI at 99,800 DH and the GT LCI at 112,500 DH — it strikes a confident balance between city agility and open-road comfort. With its refined finish, practical storage, and strong brand cachet, the C 400 targets riders who want a step above the ordinary without committing to a full-size motorcycle. A serious contender in Morocco's growing premium two-wheeler segment.
From
MAD 99,800
Bmw F 900 R
The BMW F 900 R is a mid-displacement naked roadster that hits the sweet spot between everyday usability and genuine riding excitement. Priced at 124,000 DH in Morocco, it brings German engineering and a premium badge to the naked segment. With its torquey parallel-twin engine, upright ergonomics, and modern electronics package, it appeals to experienced riders seeking a refined, versatile machine for both city commutes and weekend mountain runs.
From
MAD 124,000
Bmw F750 Gs
The BMW F 750 GS is a mid-weight adventure motorcycle priced at 133 000 DH in Morocco, making it one of the most accessible entries into BMW Motorrad's legendary GS family. Powered by a parallel-twin engine and built for both tarmac touring and light off-road exploration, it suits riders who want genuine long-distance capability without the bulk of the larger GS models. Comfortable ergonomics, modern electronics, and strong dealer support through BMW Motorrad Morocco make it a compelling choice for Moroccan adventurers.
From
MAD 133,000
Bmw F 900 Xr
The BMW F 900 XR is a sport-adventure motorcycle built for riders who want versatility without compromise. Priced at 155,000 DH in Morocco, it bridges the gap between sporty road performance and light touring capability. Powered by a parallel-twin engine and packed with modern rider aids, the F 900 XR suits both urban commuting and long-distance runs across Morocco's varied road network. It's a compelling choice for experienced riders looking for a premium mid-displacement bike with genuine BMW build quality.
From
MAD 155,000
Bmw F850
The BMW F 850 GS is a mid-displacement adventure motorcycle built for riders who want genuine off-road capability without the weight of a full-litre machine. Available in Morocco in two trims — GS LCI and GSA LCI — priced between 166,000 and 178,000 DH, it strikes a compelling balance between long-distance touring comfort and trail-ready performance. With a proven parallel-twin engine, modern electronics, and BMW's legendary build quality, it's one of the most well-rounded adventure bikes on the Moroccan market today.
From
MAD 166,000
Bmw R Nine
The BMW R nineT is a premium retro-naked motorcycle that blends air-cooled boxer heritage with modern engineering. Available in Morocco in three trims — Pure, Scrambler, and the standard T — it targets enthusiasts who want character, customisability, and outright prestige. Priced between 181 000 and 215 000 DH, it sits firmly in the top tier of the Moroccan big-bike market, offering a riding experience that is as expressive as it is capable on both city streets and open roads.
From
MAD 181,000
Bmw S 1000 R
The BMW S 1000 R is a high-performance naked roadster priced at 203,000 DH in Morocco, available in a single R Lci trim. Built around the legendary S 1000 RR superbike engine, it delivers blistering straight-line performance wrapped in a more upright, street-friendly package. Ideal for experienced riders seeking track-derived thrills on Moroccan roads, the S 1000 R combines cutting-edge electronics, aggressive styling, and everyday usability — making it one of the most capable hypernakeds on the Moroccan market today.
From
MAD 203,000
Bmw R1250 Gs
The BMW R 1250 GS is the benchmark adventure motorcycle, now available in Morocco between 229 000 and 252 000 DH. Powered by a 1 254 cc boxer engine with ShiftCam variable valve timing, it blends long-distance comfort with genuine off-road capability. Four trims are on offer — GS LCI and Adventure LCI — catering to riders who want a do-it-all machine equally at home on the motorway to Marrakech or a piste in the High Atlas.
From
MAD 229,000
Bmw S 1000 Xr
The BMW S 1000 XR is the sport-touring heavyweight that refuses to compromise. Priced at 232,000 DH in Morocco in its XR LCI trim, it blends the explosive DNA of the S 1000 RR superbike with long-haul comfort and genuine all-road capability. Whether you're carving the Atlas mountain passes or cruising the coastal highway to Agadir, the S 1000 XR delivers supercar performance wrapped in a practical, upright riding position — making it one of the most exciting motorcycles money can buy in the Moroccan market today.
From
MAD 232,000
Bmw R1250 Rt
The BMW R 1250 RT is the definitive long-distance touring motorcycle available in Morocco, priced at 259 000 DH. Powered by BMW's acclaimed 1 254 cc ShiftCam boxer engine, it blends effortless highway cruising with premium comfort and cutting-edge rider aids. Available in two trims — RT and RT CMD SP — it targets experienced riders who demand the best for Morocco's varied roads, from urban boulevards to trans-Atlas mountain routes. If you're serious about grand touring, the R 1250 RT sets the benchmark on the Moroccan market.
From
MAD 259,000
Bmw R18 Fe
The BMW R18 First Edition is the Munich giant's boldest statement in the cruiser segment — a rolling showcase of air-cooled boxer heritage wrapped in hand-finished chrome and leather. Priced at 283 000 DH in Morocco, it sits firmly in exclusive territory, targeting riders who treat two wheels as a lifestyle rather than mere transport. Timeless styling, a torque-rich 1 802 cc engine, and meticulous craftsmanship make it one of the most desirable big cruisers available on the Moroccan market today.
From
MAD 283,000
Bmw K1600 Bagger
The BMW K1600 Bagger is a premium touring cruiser that blends American-inspired bagger styling with BMW's legendary inline-six engineering. Priced at 313,000 DH in Morocco, it sits firmly at the top of the touring motorcycle segment. With its low-slung silhouette, integrated hard panniers, and a powerful 1,649 cc six-cylinder engine, it is engineered for riders who demand long-haul comfort without sacrificing performance. A serious machine for serious tourers on Moroccan roads and beyond.
From
MAD 313,000
Bmw K1600 Gt
The BMW K1600 GT is the flagship grand-tourer in BMW Motorrad's lineup, powered by a silky inline-six engine that delivers effortless long-distance performance. Priced at 313,000 DH in Morocco, it targets serious touring riders who demand German engineering, premium comfort, and cutting-edge technology in one package. With its single available trim — the 1600 GT — this machine represents the pinnacle of two-wheeled luxury touring for Moroccan roads.
From
MAD 313,000
Bmw R18 Classic
The BMW R18 Classic is a premium heritage cruiser that brings old-school American-inspired styling to a thoroughly German engineering package. Powered by BMW's massive 1,802 cc boxer twin — the largest the brand has ever built — it delivers effortless torque and a thunderous exhaust note. Available in Morocco at 313,000 DH, it targets riders who want a flagship, long-distance tourer with unmistakable presence. If you're looking for the finest cruiser money can buy in the Moroccan market, the R18 Classic is a serious contender.
From
MAD 313,000
BMW Série 1
BMW premium compact — 118 1.5 TwinPower 156 hp or 120 M Sport 2.0 turbo, from 329,000 MAD at Smeia BMW.
From
MAD 329,000
5.8 L / 100 km
Bmw K1600 Gtl
The BMW K1600 GTL is the pinnacle of long-distance touring motorcycles, combining a silky smooth inline-six engine with flagship comfort and technology. Priced at 338,000 DH in Morocco, it targets serious touring riders who demand the very best. With its commanding presence, advanced electronics, and near-car levels of refinement, the K1600 GTL is built for covering Morocco's grand touring routes — from the Atlantic coast to the Atlas Mountain passes — in unmatched luxury and confidence.
From
MAD 338,000
Bmw R 18 Bagger
The BMW R 18 Bagger is the ultimate American-inspired touring motorcycle dressed in German precision — now available in Morocco at 353 000 DH. Powered by BMW's largest-ever boxer engine, this factory-custom machine blends retro styling with long-haul comfort and modern rider technology. Whether you're cruising the Atlantic coast road or carving through the Middle Atlas, the R 18 Bagger makes a statement that nothing else on Moroccan roads can match. One trim, one price, zero compromise.
From
MAD 353,000
Bmw K1600 Ga
The BMW K1600 GA (Grand America) is the pinnacle of long-distance touring motorcycles, priced at 361 000 DH in Morocco. Built around a silky inline-six engine, it delivers supreme comfort, cutting-edge technology, and effortless highway authority. Whether crossing the Atlas Mountains or cruising the Atlantic coastal road, the K1600 GA is engineered for riders who refuse to compromise on refinement or range. It stands as the benchmark grand tourer in the Moroccan premium motorcycle segment.
From
MAD 361,000
Bmw R18 Transcontinental
The BMW R18 Transcontinental is the ultimate long-distance cruiser from BMW Motorrad, built around the brand's legendary 1,802 cc boxer engine. Priced at 382,000 DH in Morocco, it combines old-school American cruiser styling with German engineering precision and modern touring technology. Whether you're crossing the Atlas Mountains or cruising the Atlantic coast road, the R18 Transcontinental is engineered for riders who refuse to compromise between comfort, presence, and performance on epic journeys.
From
MAD 382,000
Bmw Serie 2
The BMW Serie 2 Gran Coupé brings sharp German design and premium driving dynamics to Morocco's competitive luxury segment. Available in four trims ranging from 409,900 to 545,000 DH, it targets urban professionals seeking a stylish, four-door coupé with genuine BMW credentials. With petrol and diesel options across Privilege, Pack M, and M Edition grades, the Serie 2 Gran Coupé offers a compelling blend of everyday practicality and sporty character — all backed by BMW's established dealer network in Morocco.
From
MAD 409,900
Bmw M 1000 Rr
The BMW M 1000 RR is the German marque's most extreme road-legal superbike, available in Morocco at 418 000 DH. Derived directly from the WorldSBK programme, it delivers an uncompromising track-focused experience wrapped in race-replica aerodynamics. For Moroccan riders who want the absolute pinnacle of BMW Motorrad engineering — and the prestige that comes with it — the M 1000 RR stands in a class of its own on the local market.
From
MAD 418,000
BMW X1
BMW premium B-SUV — sDrive18i 136 hp or xDrive25e PHEV 245 hp / 89 km EV, from 449,000 MAD at Smeia BMW.
From
MAD 449,000
6.5 L / 100 km
Bmw X2
The BMW X2 arrives in Morocco as a sleek, sportily styled crossover powered by a mild-hybrid diesel engine. Priced between 497,000 and 600,000 DH across three trims — xLine, Pack M, and Elegance — it targets urban professionals who want SUV practicality without sacrificing driving dynamics. With its coupé-inspired roofline, premium cabin, and 48V MHEV technology, the X2 punches above its segment on style and refinement, making it one of the most distinctive offerings in Morocco's competitive premium compact crossover market.
From
MAD 497,000
BMW Série 3
BMW premium D-segment sedan — 320i 184 hp or 330e PHEV 292 hp / 65 km EV, from 549,000 MAD at Smeia BMW.
From
MAD 549,000
6.4 L / 100 km
Bmw Serie 5
The BMW Serie 5 sedan arrives in Morocco as one of the most complete executive cars on the market, available in mild-hybrid (MHEV) and plug-in hybrid (PHEV) versions spanning a wide range of trims. Priced from 585,000 to 1,086,000 DH, it targets Moroccan buyers seeking a blend of prestige, cutting-edge technology, and driving refinement. Whether you opt for the entry-level Pack M or the flagship PHEV 530e Elegance, the Serie 5 consistently delivers a premium ownership experience backed by BMW's global reputation.
From
MAD 585,000
Bmw Serie 4
The BMW Serie 4 brings premium German style to Morocco in three distinct body styles — Coupé, Gran Coupé, and Cabriolet — with a lineup spanning 594,000 to 1,032,000 DH. Whether you choose the entry-level 420i or the flagship M440i xDrive, every trim delivers a driver-focused cockpit, refined road manners, and unmistakable presence. It's the go-to choice for Moroccan buyers who want performance and elegance without stepping into full-blown supercar territory.
From
MAD 594,000
Bmw X4
The BMW X4 is a premium sports activity coupé-SUV available in Morocco in diesel configuration, priced between 670,000 and 762,000 DH. Blending the raised ride height and all-wheel-drive capability of an SUV with the sloping roofline and dynamic character of a coupé, the X4 targets Moroccan buyers who refuse to compromise between style and substance. Two trims are offered locally — the sporty xDrive 20d Pack M and the refined xDrive 20d xLine — catering to distinct tastes within the premium segment.
From
MAD 670,000
BMW X3
BMW premium C-SUV (4th-gen G45) — xDrive20 208 hp or xDrive30e PHEV 299 hp / 90 km EV, from 729,000 MAD at Smeia BMW.
From
MAD 729,000
7.2 L / 100 km
Bmw Z4
The BMW Z4 is the ultimate open-top sports car for Moroccan driving enthusiasts, blending iconic roadster styling with turbocharged performance and modern luxury. Available in three trims — from the accessible MHEV 20i Confort at 761,000 DH to the exhilarating M40i M TwinPower Turbo Exclusive at 1,093,000 DH — it targets buyers who want a premium two-seater experience on Morocco's coastal roads and mountain routes. Imported officially through BMW Morocco, the Z4 competes directly with the Porsche Boxster and Mercedes-Benz SL in the local prestige convertible segment.
From
MAD 761,000
Bmw I5
The BMW i5 brings the legendary 5 Series into the electric age, offering Moroccan buyers a premium executive sedan with zero tailpipe emissions. Available in three trims — eDrive40 Magnétique, eDrive40 Pack M, and the performance-focused M60 xDrive M Edition — prices range from 973 000 to 1 129 000 DH. It targets professionals and tech-forward drivers who refuse to compromise between luxury, driving dynamics, and sustainability. A serious statement on Moroccan roads.
From
MAD 973,000
Bmw X6
The BMW X6 is the ultimate fastback SUV for Moroccan buyers who want performance and presence in one package. Available in four MHEV trims ranging from 1,010,000 to 1,513,000 DH, it blends coupe-style design with genuine SUV capability. From the entry-level Xdrive 30d Pack M to the flagship M60i Xdrive, each variant delivers a cabin full of technology, a commanding road stance, and the kind of badge recognition that turns heads from Casablanca to Marrakech.
From
MAD 1,010,000
BMW X5
BMW premium 7-seat D-SUV — xDrive40i 381 hp or xDrive50e PHEV 489 hp / 110 km EV, from 1,199,000 MAD at Smeia BMW.
From
MAD 1,199,000
8.5 L / 100 km
BMW iX
BMW premium electric D-SUV — xDrive40 326 hp / 425 km or M70 xDrive 659 hp / 0-100 in 3.8 s, from 1,289,000 MAD at Smeia BMW.
From
MAD 1,289,000
619 km range
Bmw X7
The BMW X7 is the brand's flagship full-size SUV, combining third-row seating, a commanding road presence, and mild-hybrid powertrains in the Moroccan market. Available in five trims ranging from 1,381,000 to 1,766,000 DH, it targets buyers seeking genuine luxury and practicality in one package. Whether you opt for the refined Pure Excellence, the sportier M Sport, or the top-tier M60i Exclusive, the X7 sets the benchmark for large premium SUVs on Moroccan roads.
From
MAD 1,381,000
Bmw Serie 7
The BMW Serie 7 is the Munich brand's flagship luxury sedan, available in Morocco across a wide range of MHEV diesel and PHEV petrol-electric trims, priced from 1,409,000 to 2,131,000 DH. With its commanding presence, cutting-edge technology, and a cabin that redefines rear-seat comfort, it targets Morocco's top-tier executives and business elite. Whether you choose the entry Signature trim or the opulent M Sport Iconic, the Serie 7 delivers a driving experience that few competitors on the Moroccan market can match.
From
MAD 1,409,000
Bmw Xm
The BMW XM is the brand's most powerful and most audacious model ever brought to Morocco — a plug-in hybrid high-performance SUV that blurs the line between luxury and supercar. Priced at 1 829 000 DH in its sole 50e Rechargeable Hybrid trim, it targets the country's most discerning buyers who want a bold design statement, electrified performance, and uncompromising comfort in one imposing package. If you're looking for the ultimate flex on Moroccan roads, the XM demands attention.
From
MAD 1,829,000
About BMW
BMW (Bayerische Motoren Werke, founded in Munich in 1916) is Morocco's second premium maker after Mercedes, with around 25-28% of the luxury market. The brand is distributed by Smeia — BMW Maroc (a subsidiary of the Bensalem group), operating 7 main dealerships (Casablanca Sidi Maârouf and Aïn Sebaâ, Rabat, Tangier, Marrakech, Agadir, Fes) plus the BMW Motorrad division. Smeia is one of the Kingdom's oldest automotive distributors (1953). In Morocco, the BMW lineup spans five families: compacts (1 Series, 2 Series Active Tourer), sedans (3 Series, 5 Series, 7 Series), X-line SUVs (X1, X3, X5, X7), electrics (i4, iX, iX1), and M performance (M3, M4, X3 M, X5 M Competition). The 3 Series remains BMW MA's historical best-seller, followed by the X3. BMW positions itself as the reference for driving enthusiasts (rear-wheel drive on 3/5/7 Series, M Power), while Mercedes dominates executive comfort. BMW resale is strong (~58-62% at 3 years, equivalent to Mercedes), sustained by steady local demand for used models.