New cars
BMW in Morocco — Prices, spec sheets, full lineup
Premium driving pleasure and rear-wheel-drive tradition, distributed by Smeia.
BMW lineup in Morocco
17 models on sale or arriving soon
BMW Série 1
BMW premium compact — 118 1.5 TwinPower 156 hp or 120 M Sport 2.0 turbo, from 329,000 MAD at Smeia BMW.
From
MAD 329,000
5.8 L / 100 km
Bmw Serie 2
The BMW Serie 2 Gran Coupé brings sharp German design and premium driving dynamics to Morocco's competitive luxury segment. Available in four trims ranging from 409,900 to 545,000 DH, it targets urban professionals seeking a stylish, four-door coupé with genuine BMW credentials. With petrol and diesel options across Privilege, Pack M, and M Edition grades, the Serie 2 Gran Coupé offers a compelling blend of everyday practicality and sporty character — all backed by BMW's established dealer network in Morocco.
From
MAD 409,900
BMW X1
BMW premium B-SUV — sDrive18i 136 hp or xDrive25e PHEV 245 hp / 89 km EV, from 449,000 MAD at Smeia BMW.
From
MAD 449,000
6.5 L / 100 km
Bmw X2
The BMW X2 arrives in Morocco as a sleek, sportily styled crossover powered by a mild-hybrid diesel engine. Priced between 497,000 and 600,000 DH across three trims — xLine, Pack M, and Elegance — it targets urban professionals who want SUV practicality without sacrificing driving dynamics. With its coupé-inspired roofline, premium cabin, and 48V MHEV technology, the X2 punches above its segment on style and refinement, making it one of the most distinctive offerings in Morocco's competitive premium compact crossover market.
From
MAD 497,000
BMW Série 3
BMW premium D-segment sedan — 320i 184 hp or 330e PHEV 292 hp / 65 km EV, from 549,000 MAD at Smeia BMW.
From
MAD 549,000
6.4 L / 100 km
Bmw Serie 5
The BMW Serie 5 sedan arrives in Morocco as one of the most complete executive cars on the market, available in mild-hybrid (MHEV) and plug-in hybrid (PHEV) versions spanning a wide range of trims. Priced from 585,000 to 1,086,000 DH, it targets Moroccan buyers seeking a blend of prestige, cutting-edge technology, and driving refinement. Whether you opt for the entry-level Pack M or the flagship PHEV 530e Elegance, the Serie 5 consistently delivers a premium ownership experience backed by BMW's global reputation.
From
MAD 585,000
Bmw Serie 4
The BMW Serie 4 brings premium German style to Morocco in three distinct body styles — Coupé, Gran Coupé, and Cabriolet — with a lineup spanning 594,000 to 1,032,000 DH. Whether you choose the entry-level 420i or the flagship M440i xDrive, every trim delivers a driver-focused cockpit, refined road manners, and unmistakable presence. It's the go-to choice for Moroccan buyers who want performance and elegance without stepping into full-blown supercar territory.
From
MAD 594,000
Bmw X4
The BMW X4 is a premium sports activity coupé-SUV available in Morocco in diesel configuration, priced between 670,000 and 762,000 DH. Blending the raised ride height and all-wheel-drive capability of an SUV with the sloping roofline and dynamic character of a coupé, the X4 targets Moroccan buyers who refuse to compromise between style and substance. Two trims are offered locally — the sporty xDrive 20d Pack M and the refined xDrive 20d xLine — catering to distinct tastes within the premium segment.
From
MAD 670,000
BMW X3
BMW premium C-SUV (4th-gen G45) — xDrive20 208 hp or xDrive30e PHEV 299 hp / 90 km EV, from 729,000 MAD at Smeia BMW.
From
MAD 729,000
7.2 L / 100 km
Bmw Z4
The BMW Z4 is the ultimate open-top sports car for Moroccan driving enthusiasts, blending iconic roadster styling with turbocharged performance and modern luxury. Available in three trims — from the accessible MHEV 20i Confort at 761,000 DH to the exhilarating M40i M TwinPower Turbo Exclusive at 1,093,000 DH — it targets buyers who want a premium two-seater experience on Morocco's coastal roads and mountain routes. Imported officially through BMW Morocco, the Z4 competes directly with the Porsche Boxster and Mercedes-Benz SL in the local prestige convertible segment.
From
MAD 761,000
Bmw I5
The BMW i5 brings the legendary 5 Series into the electric age, offering Moroccan buyers a premium executive sedan with zero tailpipe emissions. Available in three trims — eDrive40 Magnétique, eDrive40 Pack M, and the performance-focused M60 xDrive M Edition — prices range from 973 000 to 1 129 000 DH. It targets professionals and tech-forward drivers who refuse to compromise between luxury, driving dynamics, and sustainability. A serious statement on Moroccan roads.
From
MAD 973,000
Bmw X6
The BMW X6 is the ultimate fastback SUV for Moroccan buyers who want performance and presence in one package. Available in four MHEV trims ranging from 1,010,000 to 1,513,000 DH, it blends coupe-style design with genuine SUV capability. From the entry-level Xdrive 30d Pack M to the flagship M60i Xdrive, each variant delivers a cabin full of technology, a commanding road stance, and the kind of badge recognition that turns heads from Casablanca to Marrakech.
From
MAD 1,010,000
BMW X5
BMW premium 7-seat D-SUV — xDrive40i 381 hp or xDrive50e PHEV 489 hp / 110 km EV, from 1,199,000 MAD at Smeia BMW.
From
MAD 1,199,000
8.5 L / 100 km
BMW iX
BMW premium electric D-SUV — xDrive40 326 hp / 425 km or M70 xDrive 659 hp / 0-100 in 3.8 s, from 1,289,000 MAD at Smeia BMW.
From
MAD 1,289,000
619 km range
Bmw X7
The BMW X7 is the brand's flagship full-size SUV, combining third-row seating, a commanding road presence, and mild-hybrid powertrains in the Moroccan market. Available in five trims ranging from 1,381,000 to 1,766,000 DH, it targets buyers seeking genuine luxury and practicality in one package. Whether you opt for the refined Pure Excellence, the sportier M Sport, or the top-tier M60i Exclusive, the X7 sets the benchmark for large premium SUVs on Moroccan roads.
From
MAD 1,381,000
Bmw Serie 7
The BMW Serie 7 is the Munich brand's flagship luxury sedan, available in Morocco across a wide range of MHEV diesel and PHEV petrol-electric trims, priced from 1,409,000 to 2,131,000 DH. With its commanding presence, cutting-edge technology, and a cabin that redefines rear-seat comfort, it targets Morocco's top-tier executives and business elite. Whether you choose the entry Signature trim or the opulent M Sport Iconic, the Serie 7 delivers a driving experience that few competitors on the Moroccan market can match.
From
MAD 1,409,000
Bmw Xm
The BMW XM is the brand's most powerful and most audacious model ever brought to Morocco — a plug-in hybrid high-performance SUV that blurs the line between luxury and supercar. Priced at 1 829 000 DH in its sole 50e Rechargeable Hybrid trim, it targets the country's most discerning buyers who want a bold design statement, electrified performance, and uncompromising comfort in one imposing package. If you're looking for the ultimate flex on Moroccan roads, the XM demands attention.
From
MAD 1,829,000
About BMW
BMW (Bayerische Motoren Werke, founded in Munich in 1916) is Morocco's second premium maker after Mercedes, with around 25-28% of the luxury market. The brand is distributed by Smeia — BMW Maroc (a subsidiary of the Bensalem group), operating 7 main dealerships (Casablanca Sidi Maârouf and Aïn Sebaâ, Rabat, Tangier, Marrakech, Agadir, Fes) plus the BMW Motorrad division. Smeia is one of the Kingdom's oldest automotive distributors (1953). In Morocco, the BMW lineup spans five families: compacts (1 Series, 2 Series Active Tourer), sedans (3 Series, 5 Series, 7 Series), X-line SUVs (X1, X3, X5, X7), electrics (i4, iX, iX1), and M performance (M3, M4, X3 M, X5 M Competition). The 3 Series remains BMW MA's historical best-seller, followed by the X3. BMW positions itself as the reference for driving enthusiasts (rear-wheel drive on 3/5/7 Series, M Power), while Mercedes dominates executive comfort. BMW resale is strong (~58-62% at 3 years, equivalent to Mercedes), sustained by steady local demand for used models.