New car · Hatchback · Gasoline
BMW Série 1 2026 — Morocco price
from MAD 329,000 to MAD 449,000
BMW premium compact — 118 1.5 TwinPower 156 hp or 120 M Sport 2.0 turbo, from 329,000 MAD at Smeia BMW.
Key specifications
- Body
- Hatchback
- Fuel
- Gasoline
- Gearbox
- Automatic
- Power
- 156 ch
- Consumption
- 5.8 L / 100 km
- Year
- 2026
- Availability
- On sale
Pros
- Lowest entry price in MA premium compact segment (329k vs 369k A3 vs 459k A-Class)
- Standard M Sport trim from 120i — 18'' wheels, sport seats, M brakes, M skirts
- BMW Live Cockpit Plus + Curved Display on 120i M Sport (vs simpler A3)
- 3-year / 100,000 km warranty + BMW Service Inclusive maintenance (Smeia 7 cities)
- UKL2 platform shared with Mini — recognised urban agility and compactness
Watch out for
- No diesel or PHEV version in Morocco (Mercedes A-Class 180 d and A3 30 TDI more economical)
- No 48V mild-hybrid — less favourable vignette vs A 180 mild-hybrid
- Historical RWD break (UKL2 FWD) — disappoints BMW purists from E87/F20 era
Our verdict
The BMW 1 Series 2026 (3rd-gen F40, 2024 facelift) is BMW's premium 5-door compact on UKL2 front-wheel-drive platform (a break from the segment's historical rear-drive tradition, shared with Mini Cooper and X1). In Morocco, Smeia BMW offers: 118i (1.5 TwinPower 3-cylinder turbo, 156 hp, 7-speed DSG auto, 329-369k MAD) and 120i M Sport (2.0 TwinPower 4-cylinder, 170 hp, 7-speed DSG auto, 399-449k MAD). The 1 Series takes on the Mercedes A-Class (459-569k at Auto Hall, +130k MAD, more interior luxury), the Audi A3 Sportback (369-449k at Auto Hall Audi, +40k, Virtual Cockpit tech), the mild-hybrid Volvo XC40 (469-569k, +140k), the Cupra Leon (379-549k, unique VZ 333 hp performance in premium compact) and the Mini Cooper F66 (449-569k, same BMW Group — Mini Cooper is the premium-charm twin of the 1 Series). The 1 Series stands out for: lowest entry price in MA premium compact segment (329k vs 369k Audi A3 vs 459k Mercedes A-Class), standard M Sport trim from the 120i (18'' wheels, sport seats, M brakes, M skirts, M steering wheel), BMW Live Cockpit Plus + Curved Display on 120i M Sport, 3-year / 100,000 km warranty. Weaknesses: no diesel version in Morocco (Mercedes A-Class 180 d and Audi A3 30 TDI remain available), no PHEV (1 Series PHEV not imported), no 48V mild-hybrid (Mercedes A 180 mild-hybrid has the vignette advantage).
Morocco price benchmark
What's your used BMW Série 1 worth?
Median and indicative range by year and mileage. Open methodology, refreshed continuously.
How we calculate
The most accurate used-car estimator in Morocco. Our prices are calibrated on the real Moroccan market: official dealer prices, resale ranges observed on the leading second-hand platforms, brand-by-brand resilience (Toyota, Renault and Dacia hold their value better; German premium drops faster after year 4; Chinese newcomers depreciate faster), a progressive mileage penalty and segment-level variance. Methodology continuously updated.
Occasion
This Série 1 used
Browse listings and the average valuation of the BMW Série 1 used.
See used →Frequently asked
How much does the BMW 1 Series cost in Morocco in 2026?
BMW 1 Series or Mercedes A-Class — which to pick?
BMW 1 Series or Audi A3 — which to pick?
BMW 1 Series or Mini Cooper F66 — which to prefer?
Compare with…
Compare the BMW Série 1
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