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New car · SUV · Diesel

Toyota Land Cruiser 250 2026 — Morocco price

from MAD 729,000 to MAD 949,000

Toyota's ultimate 4×4 in Morocco — Land Cruiser 250 series, 2.8 D-4D 204 hp, 7 seats, from 729,000 MAD at Auto Nejma. The reference for raid + safari + extreme off-road.

Key specifications

Body
SUV
Fuel
Diesel
Gearbox
Automatic
Power
204 ch
Consumption
7.7 L / 100 km
Year
2026
Availability
On sale

Pros

  • 75-80% resale at 3 years — among the best in the entire MA market
  • World-reference off-road capability (Multi-Terrain Select + transfer)
  • Ladder frame = industrial robustness for 250,000+ km without trouble
  • Auto Nejma rural network (Tan-Tan, Errachidia, Ouarzazate) — unique in premium SUV
  • 7 seats (3 rows) on Lounge and GR-Sport

Watch out for

  • 729k+ MAD ticket — premium positioning
  • Road comfort below Mercedes GLE / BMW X5 (off-road priority in DNA)
  • 7.7 L/100 km — high vs hybrid SUVs in the segment

Our verdict

The Toyota Land Cruiser 250 2026 (launched 2024, successor to the Land Cruiser Prado J150) returns to the historic J70 philosophy: ladder frame, mechanical transfer case, diff locks (front + rear on GR-Sport), world-reference off-road capability. In Morocco, Auto Nejma / Toyota du Maroc offers the 2.8 D-4D 204 hp engine — no gasoline or hybrid version in the MA catalogue. 8-speed automatic, selectable 4×4 with high/low transfer case, Multi-Terrain Select system (Mud / Sand / Loose Rock / Rock).

At this price (729-949k MAD), the LC250 takes on the Mercedes GLE (~890k+, premium on-road), BMW X5 xDrive30d (~880k+), Volvo XC90 (~860k+), and Land Rover Defender (~880k+, genuine off-road rival). The LC250 is unique in the segment for: (1) luxury + raid-capability balance (European rivals trade extreme off-road for road comfort), (2) exceptional resale (~75-80% at 3 years, among the best in the Moroccan market across all categories), (3) the unique Auto Nejma rural network. Three trims: Comfort (729k), Lounge (839k), GR-Sport (949k, front + rear lockers, KDSS suspension, 18" off-road wheels).

Morocco price benchmark

What's your used Toyota Land Cruiser 250 worth?

Median and indicative range by year and mileage. Open methodology, refreshed continuously.

How we calculate

The most accurate used-car estimator in Morocco. Our prices are calibrated on the real Moroccan market: official dealer prices, resale ranges observed on the leading second-hand platforms, brand-by-brand resilience (Toyota, Renault and Dacia hold their value better; German premium drops faster after year 4; Chinese newcomers depreciate faster), a progressive mileage penalty and segment-level variance. Methodology continuously updated.

Occasion

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Frequently asked

How much does the Toyota Land Cruiser 250 cost in Morocco in 2026?
The LC250 starts at 729,000 MAD for Comfort, 839,000 MAD for Lounge, and 949,000 MAD for GR-Sport (with front + rear diff lockers). All models are 2.8 D-4D 204 hp automatic 4×4. Toyota du Maroc / Auto Nejma 2026 prices, excluding options and registration.
Land Cruiser or Land Rover Defender — which to pick?
Tight matchup between the two world references in premium off-road. The Defender (~880k+ MAD) is more modern in design and tech (11.4" screen, Pivi Pro), more comfortable on road, but with weaker resale (~55-60% at 3 years vs 75-80% LC250) and a more restricted MA network (Auto Hall x2 vs Auto Nejma 12+). Verdict: Defender for the urban customer who wants the look + premium finish; Land Cruiser for the genuine off-road driver + long-term investment (5-year TCO lower by ~80-100k MAD).
Can the Land Cruiser 250 do the Dakar / Africa Eco Race?
Yes — and this is even its preferred terrain. The GR-Sport version (949k MAD) adds front + rear diff lockers, manually-disengageable KDSS suspension, 18" off-road wheels, and 32° approach / 27° departure angles. For Dakar Classic in the SSV or T1+ category, the LC250 GR-Sport is competitive after preparation (snorkel, suspension lift, 33-35" tyres). Third-party prep budget: ~+150,000 MAD.
Is there a hybrid Land Cruiser 250 in Morocco?
No. Toyota offers the i-Force MAX hybrid LC250 (2.4T gasoline + electric, 326 hp) in some markets (notably USA), but Morocco only receives the 2.8 D-4D diesel — logical choice given 95% of Moroccan LC250s are used in raid/professional/rural mode where diesel remains king (1,100+ km range, fuel availability everywhere, engine robustness).

Compare with…

Compare the Toyota Land Cruiser 250

Direct rivals at the same size and budget — full side-by-side.