New cars
Toyota in Morocco — Prices, spec sheets, full lineup
The world's #1 automaker, pioneer of hybrid technology, the absolute benchmark of automotive reliability.
Toyota lineup in Morocco
13 models on sale or arriving soon
Toyota Aygo X
Toyota raised city car — 1.0 VVT-i 72 hp, from 159,000 MAD at Toyota du Maroc.
From
MAD 159,000
4.7 L / 100 km
Toyota Yaris
The reference hybrid supermini in Morocco's B-segment. Fourth generation on the TNGA-B platform, exclusive full-hybrid 1.5 HEV powertrain (116 combined hp, 4.0 L / 100 km). Lowest consumption in segment, no external charging needed.
From
MAD 209,000
4.0 L / 100 km
Toyota Corolla
The world's best-selling compact sedan — Corolla Hybrid 1.8 140 hp, from 269,000 MAD at Auto Nejma. The reference for office commute, ride-hail, and corporate fleets.
From
MAD 269,000
4.2 L / 100 km
Toyota Corolla X Suv
The Toyota Corolla Cross SUV brings the legendary Corolla reliability into crossover territory, offered in Morocco with a hybrid powertrain that suits both city commutes and open-road driving. Priced between 303,900 and 353,900 DH, it targets Moroccan buyers looking for a practical, fuel-efficient family car with a premium feel. A well-rounded package from one of the most trusted brands on the Moroccan market, the Corolla Cross blends modern design, hybrid efficiency, and Toyota's renowned build quality in one competitive proposition.
From
MAD 303,900
Toyota C-HR
Toyota hybrid coupé-crossover — 1.8 Hybrid 140 hp, 2.0 Hybrid 184 hp or PHEV 223 hp / 66 km EV, from 349,000 MAD at Toyota du Maroc.
From
MAD 349,000
4.5 L / 100 km
Toyota Hilux
Toyota's legendary pickup in Morocco — 2.8 D-4D 204 hp diesel, selectable 4×4, from 369,000 MAD at Toyota du Maroc / Auto Nejma. The reference for agriculture, jobsites, and off-road work.
From
MAD 369,000
8.4 L / 100 km
Toyota RAV4
The reference family hybrid SUV in Morocco's segment. Fifth generation on the TNGA-K platform, exclusively hybrid powertrains (HEV 218 hp and PHEV 306 hp), 4.7 L / 100 km. Toyota's Moroccan best-seller.
From
MAD 388,900
4.7 L / 100 km
Toyota Rav 4
The Toyota RAV4 Hybrid is one of the most compelling SUVs available in Morocco, combining a 2.5 L self-charging hybrid powertrain with a spacious, premium cabin. Priced from 388,900 DH, it targets buyers who want reduced fuel costs and a reliable long-term ownership experience without compromising on space or refinement. With multiple trim levels — including Distinctive and Limited with leather interiors — the RAV4 Hybrid covers a wide range of budgets and tastes within the mid-to-premium SUV segment.
From
MAD 388,900
Toyota Camry
Toyota's premium D-segment hybrid sedan — 9th gen, 232 hp combined, from 419,000 MAD at Auto Nejma. For high-end ride-hail and executive corporate fleets.
From
MAD 419,000
4.7 L / 100 km
Toyota Prius
Toyota's iconic hybrid sedan (5th gen) — 2.0 Hybrid 196 hp or PHEV 223 hp / 86 km EV, from 419,000 MAD at Toyota du Maroc.
From
MAD 419,000
4.3 L / 100 km
Toyota Fortuner
The Toyota Fortuner is a robust body-on-frame SUV that has earned a strong reputation in Morocco for its reliability and off-road capability. Available in diesel, it suits buyers who need a vehicle that can handle both city driving and rugged Moroccan terrain — from Atlas mountain roads to Saharan pistes. Priced between 463 900 and 574 000 DH, it competes at the top end of the mid-size SUV segment, offering a proven mechanical platform and strong resale value that Moroccan buyers have come to trust.
From
MAD 463,900
Toyota Bz4x
The Toyota bZ4X is Toyota's flagship all-electric crossover, now available in Morocco at 533,900 DH in its Long Range trim. Built on Toyota's dedicated e-TNGA platform, it blends the reliability Moroccan drivers trust from the brand with zero-emission motoring. With a 165 kW motor, spacious cabin, and a refined ride, the bZ4X targets urban professionals and eco-conscious families ready to make the switch to electric — without compromising on build quality or peace of mind.
From
MAD 533,900
Toyota Land Cruiser 250
Toyota's ultimate 4×4 in Morocco — Land Cruiser 250 series, 2.8 D-4D 204 hp, 7 seats, from 729,000 MAD at Auto Nejma. The reference for raid + safari + extreme off-road.
From
MAD 729,000
7.7 L / 100 km
About Toyota
Toyota is the world's best-selling automaker and the inventor of the mainstream hybrid (Prius, 1997). In Morocco the brand is distributed by Toyota du Maroc / Auto Nejma — a dense network of around 50 points covering every major city. In the Kingdom, Toyota leans on three pillars: reliability (lowest 5-year TCO of any mainstream brand), a very broad hybrid range (Yaris HEV, Yaris Cross HEV, Corolla HEV, RAV4 HEV, C-HR HEV, Camry HEV), and the segment-D reference SUV, the RAV4. The brand also dominates the pickup segment with the Hilux. Toyota now has almost no pure-combustion model in its 2026 range — nearly the whole lineup is hybrid.