Comparator
BMW X3 vs Toyota Land Cruiser 250 — Side by side
Detailed face-off between the BMW X3 and the Toyota Land Cruiser 250: price, full specs, equipment, pros and watch-outs. Updated 2026.
At a glance
Both models share a near-identical entry price (MAD 729,000 vs MAD 729,000).
Editorial verdict
Which should you pick?
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Spec sheet comparison
| — | BMW X3 | Toyota Land Cruiser 250 |
|---|---|---|
| Brand | BMW | Toyota |
| Body | SUV | SUV |
| Fuel | Petrol | Diesel |
| Gearbox | Automatic | Automatic |
| Power | 299 ch | 204 ch |
| Consumption | 7.2 L/100 km | 7.7 L/100 km |
| Year | 2026 | 2026 |
| Entry price | MAD 729,000 | MAD 729,000 |
| Top trim price | MAD 999,000 | MAD 949,000 |
Pros and watch-outs
BMW X3
Pros
- MA premium C-SUV segment best-seller — ~40% of BMW MA sales
- xDrive30e PHEV 90 km EV WLTP — TVM ~700 MAD/year + 100k MAD premium < GLC 300 e
- M50 xDrive 398 hp / 0-100 in 4.6 s — 90k MAD cheaper than AMG GLC 43
- iDrive 9.0 + 14.9'' Curved Display + gesture control — best on-board tech
- Standard smart xDrive AWD from entry (vs Mercedes 4MATIC option)
Watch-outs
- 729k MAD entry higher than Q5 (~10k) and XC60 (~110k)
- No 7-seat version (BMW X5 required from 1,199k)
- No abundant recent used MA stock — X3 G45 too new (2024 launch)
Toyota Land Cruiser 250
Pros
- 75-80% resale at 3 years — among the best in the entire MA market
- World-reference off-road capability (Multi-Terrain Select + transfer)
- Ladder frame = industrial robustness for 250,000+ km without trouble
- Auto Nejma rural network (Tan-Tan, Errachidia, Ouarzazate) — unique in premium SUV
- 7 seats (3 rows) on Lounge and GR-Sport
Watch-outs
- 729k+ MAD ticket — premium positioning
- Road comfort below Mercedes GLE / BMW X5 (off-road priority in DNA)
- 7.7 L/100 km — high vs hybrid SUVs in the segment
Go further
Toyota Land Cruiser 250
Frequently asked — BMW X3 vs Toyota Land Cruiser 250
BMW X3 or Toyota Land Cruiser 250: which to pick in Morocco 2026?
It depends on your profile. If your top criterion is overall budget, look at the Toyota Land Cruiser 250 (entry MAD 729,000). If you prioritise the engine or standard equipment, compare the spec sheet above line by line. For purely urban use in Morocco, fuel consumption and exterior size matter more than power; for long Casa-Tanger or Casa-Marrakech trips, power and motorway comfort become decisive.
What's the price gap between the BMW X3 and the Toyota Land Cruiser 250?
The BMW X3 starts at MAD 729,000 versus MAD 729,000 for the Toyota Land Cruiser 250, a 0% gap at entry. On top trims, the gap may close or invert — check each model's detailed page for the exact figure on the trim you're considering.
Which one holds value better when sold used?
In Morocco, Japanese and German C-SUVs (Toyota RAV4, VW Tiguan) typically retain 65-70% of their new price at 3 years, ahead of Chinese brands and newer SUVs that plateau around 55-60%. For an exact figure on your model, run the estimator at the top of each model page — it computes median + p25-p75 range based on the year and mileage you enter.
Where can the BMW X3 and Toyota Land Cruiser 250 be test-driven in Morocco?
Both models are sold through their importers' official dealer networks in Morocco. For the latest list with addresses and phone numbers, see each model's /neuf/ page — every page lists the official importer and helps you find the nearest dealer to your city.