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Toyota Prius 2026 — Morocco price

from MAD 419,000 to MAD 499,000

Toyota's iconic hybrid sedan (5th gen) — 2.0 Hybrid 196 hp or PHEV 223 hp / 86 km EV, from 419,000 MAD at Toyota du Maroc.

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Toyota Prius 2026 — Photo 1 of 3

Key specifications

Body
Sedan
Fuel
Hybrid
Gearbox
Automatic
Power
223 ch
Consumption
4.3 L / 100 km
Year
2026
Availability
On sale

Pros

  • 86 km EV WLTP PHEV — absolute MA plug-in hybrid record
  • Record 4.3 L/100 mixed consumption — lowest in MA non-EV market
  • Toyota ~65% 3-year resale — best in MA hybrid category
  • Legendary Prius reliability — 30+ years of Tokyo/NYC taxi service, 1M+ km battery
  • TVM vignette 0 MAD (hybrid+PHEV exempt) + 10-year / 1M km Toyota Care battery warranty

Watch out for

  • Very polarising design — futuristic silhouette not for everyone
  • Difficult rear access (1.42 m roof — tall passengers hunch)
  • No pure BEV version (Toyota prefers Mirai hydrogen, not imported in Morocco)

Our verdict

The Toyota Prius 2026 (5th-gen XW60, launched 2023) is the iconic hybrid sedan that invented the full-hybrid segment in 1997. The 5th-gen breaks with the "rational Prius" design to adopt a sporty coupé-fastback silhouette (4.60 m long, 1.42 m tall — the lowest Prius ever), on reinforced GA-C TNGA platform. In Morocco, Toyota du Maroc / Auto Nejma offers: Prius 2.0 Hybrid (2.0 NA + e-motor + 1.3 kWh Li-ion battery, 196 combined hp, e-CVT, 4.3 L/100 mixed WLTP, 419-449k MAD), and Prius 2.0 PHEV (2.0 + e-motor + 13.6 kWh battery, 223 combined hp, 86 km EV WLTP, e-CVT, 0.5 L/100 hybrid PHEV mode, 459-499k). Two trims: Design, GR Sport. The Prius takes on the Hyundai Ioniq 6 EV (559-659k MAD at Hyundai Maroc, pure EV 614 km WLTP — more premium EV sedan), the Tesla Model 3 (459-619k MAD at Tesla Maroc, pure EV 513 km WLTP, Supercharger charging), the BYD Seal (329-419k MAD at BYD Maroc, pure EV 570 km WLTP — cheaper), the Lexus ES 300h (parallel import ~589-699k MAD, Toyota sister D-segment premium hybrid), and the Mercedes C-Class 200d (559-649k at Auto Hall Mercedes, 200 hp premium diesel). The Prius stands out for: radical 5th-gen design (lowest and sportiest Prius ever — 1.42 m tall, unapologetic futuristic look), 86 km EV WLTP PHEV — absolute MA plug-in hybrid record (vs C-HR PHEV 66 km, Tiguan eHybrid 80 km), record 4.3 L/100 mixed consumption (lowest in MA market non-EV), legendary Prius reliability (gen 1-4 Prius accumulates 30+ years of Tokyo/NYC taxi service, 1M+ km proven original battery, Toyota ~65% 3-year resale — segment best), unique GR Sport trim (Gazoo Racing aesthetic, 19'' wheels, alcantara), and symbolic status (Prius is THE global hybrid — Uber drivers often prefer used gen-4 Prius). Weaknesses: very polarising design (futuristic look not for everyone), difficult rear access (low 1.42 m roof), no pure BEV version (Toyota prefers pushing Mirai hydrogen — not imported in MA), TVM vignette 0 MAD (hybrid+PHEV exempt) but less distinctive vs competing PHEVs which are also 0 MAD.

Morocco price benchmark

What's your used Toyota Prius worth?

Median and indicative range by year and mileage. Open methodology, refreshed continuously.

How we calculate

The most accurate used-car estimator in Morocco. Our prices are calibrated on the real Moroccan market: official dealer prices, resale ranges observed on the leading second-hand platforms, brand-by-brand resilience (Toyota, Renault and Dacia hold their value better; German premium drops faster after year 4; Chinese newcomers depreciate faster), a progressive mileage penalty and segment-level variance. Methodology continuously updated.

Occasion

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Frequently asked

How much does the Toyota Prius cost in Morocco in 2026?
Prius 2.0 Hybrid 196 hp starts at 419,000 MAD (Design), 449,000 (GR Sport). Prius 2.0 PHEV 223 hp at 459,000-499,000 (Design / GR Sport). Toyota du Maroc / Auto Nejma 2026 prices, excluding registration and options (solar roof with auxiliary 12V battery charging — world-unique option on PHEV, GR Sport leather-alcantara upholstery, 8-speaker JBL Premium, AR colour head-up display).
Toyota Prius PHEV or Tesla Model 3 EV — which to pick?
The Tesla Model 3 (459-619k MAD at Tesla Maroc) is priced same as Prius PHEV but as pure EV: 513 km WLTP Long Range range (~400 km real), Supercharger charging at 7 MA stations (Casa, Tangier, Marrakech, Rabat — 250 kW = 0-80% in 25 min), Performance 510 hp / 0-100 in 3.3 s (vs Prius 0-100 in 6.7 s), very volatile Tesla resale (~50-65% at 3 years by market). The Prius PHEV (459-499k) wins on overall long-distance range (gasoline + 86 km EV = no charging panic), legendary Toyota reliability (vs Tesla criticised for assembly defects and uneven aftersales), Toyota ~65% resale (vs Tesla uncertain), and 10-year Toyota Care battery warranty. Verdict: Tesla Model 3 if you want the fastest pure EV and MA Supercharger charging is enough; Prius PHEV if you want the world's most advanced PHEV hybrid with Toyota reliability and gasoline flexibility for long distances.
Toyota Prius PHEV or Toyota C-HR PHEV — which to pick?
Both are Toyota PHEV 2.0 + e-motor / 223 combined hp / 13.6 kWh battery — exact same architecture under two different bodies. The Prius PHEV (459-499k MAD) offers 86 km EV WLTP (vs C-HR PHEV 66 km — Prius wins 30% EV range), coupé-fastback sedan silhouette ("advanced hybrid" image), 4.3 L/100 mixed WLTP consumption (vs C-HR 4.7), slightly lower and more aerodynamic. The C-HR PHEV (419-449k MAD) is ~40,000 MAD cheaper at entry, utilitarian SUV (16 cm ground clearance, easy access vs Prius 14 cm and low roof), 364 L boot (vs Prius 284 L — C-HR wins 80 L), more youthful "coupé-crossover lifestyle" image. Verdict: Prius PHEV if you value max EV range + symbolic hybrid image + better aerodynamics; C-HR PHEV if you want SUV format + practical access + younger image at 40k MAD less.
5th-gen Toyota Prius or used 4th-gen Prius — which to pick?
Used 4th-gen Prius 2016-2022 (~149,000-269,000 MAD for 50k-150k km in MA depending on condition) is 150-330k MAD cheaper than new 5th-gen. The 4th-gen has 122 hp hybrid, 3.7 L/100 NEDC (4.5 real), polarising Mirai-inspired design, ~50% 5-year resale of new, well-documented reliability (Tokyo/NYC taxis). Used considerations: prefer Toyota du Maroc service-history 4th-gen Prius, tested HV battery (Toyota free dealer test), <120,000 km ideally. The new 5th-gen (419-499k) wins on PHEV 86 km EV (4th-gen had no PHEV in MA), attractive 5th-gen design (vs polarising 4th-gen), 10-year Toyota Care battery warranty (vs used 4th-gen = battery out of warranty after 8 years). Verdict: used 4th-gen Prius if budget < 280k and you accept lack of PHEV + controversial design; new 5th-gen Prius if you want the world's most advanced PHEV with 2024 design and full warranty.

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