Comparator
BMW Série 1 vs Subaru Impreza — Side by side
Detailed face-off between the BMW Série 1 and the Subaru Impreza: price, full specs, equipment, pros and watch-outs. Updated 2026.
At a glance
The BMW Série 1 is 10% more expensive than the Subaru Impreza (MAD 329,000 vs MAD 299,000).
Editorial verdict
Which should you pick?
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Spec sheet comparison
| — | BMW Série 1 | Subaru Impreza |
|---|---|---|
| Brand | BMW | Subaru |
| Body | Hatchback | Hatchback |
| Fuel | Petrol | Petrol |
| Gearbox | Automatic | CVT |
| Power | 156 ch | 152 ch |
| Consumption | 5.8 L/100 km | 7 L/100 km |
| Year | 2026 | 2026 |
| Entry price | MAD 329,000 | MAD 299,000 |
| Top trim price | MAD 449,000 | MAD 359,000 |
Pros and watch-outs
BMW Série 1
Pros
- Lowest entry price in MA premium compact segment (329k vs 369k A3 vs 459k A-Class)
- Standard M Sport trim from 120i — 18'' wheels, sport seats, M brakes, M skirts
- BMW Live Cockpit Plus + Curved Display on 120i M Sport (vs simpler A3)
- 3-year / 100,000 km warranty + BMW Service Inclusive maintenance (Smeia 7 cities)
- UKL2 platform shared with Mini — recognised urban agility and compactness
Watch-outs
- No diesel or PHEV version in Morocco (Mercedes A-Class 180 d and A3 30 TDI more economical)
- No 48V mild-hybrid — less favourable vignette vs A 180 mild-hybrid
- Historical RWD break (UKL2 FWD) — disappoints BMW purists from E87/F20 era
Subaru Impreza
Pros
- Only hatchback compact with standard permanent AWD in Morocco
- 2.0 NA Boxer — low centre of gravity, exceptional road holding
- Subaru Global Platform — passive safety Euro NCAP top scores
- Subaru Maroc 3-year / 100,000 km warranty
- Compact 4.47 m format — agile in town and in mountains
Watch-outs
- 299k MAD entry price — vs Golf 8 1.5 (~289k+) more modern stylistically
- Very niche positioning — Impreza barely has a distinct identity vs Crosstrek
- No sporty WRX or hybrid drivetrain in the MA catalogue
Go further
BMW Série 1
Subaru Impreza
Frequently asked — BMW Série 1 vs Subaru Impreza
BMW Série 1 or Subaru Impreza: which to pick in Morocco 2026?
It depends on your profile. If your top criterion is overall budget, look at the Subaru Impreza (entry MAD 299,000). If you prioritise the engine or standard equipment, compare the spec sheet above line by line. For purely urban use in Morocco, fuel consumption and exterior size matter more than power; for long Casa-Tanger or Casa-Marrakech trips, power and motorway comfort become decisive.
What's the price gap between the BMW Série 1 and the Subaru Impreza?
The BMW Série 1 starts at MAD 329,000 versus MAD 299,000 for the Subaru Impreza, a 10% gap at entry. On top trims, the gap may close or invert — check each model's detailed page for the exact figure on the trim you're considering.
Which one holds value better when sold used?
In Morocco, Japanese and German C-SUVs (Toyota RAV4, VW Tiguan) typically retain 65-70% of their new price at 3 years, ahead of Chinese brands and newer SUVs that plateau around 55-60%. For an exact figure on your model, run the estimator at the top of each model page — it computes median + p25-p75 range based on the year and mileage you enter.
Where can the BMW Série 1 and Subaru Impreza be test-driven in Morocco?
Both models are sold through their importers' official dealer networks in Morocco. For the latest list with addresses and phone numbers, see each model's /neuf/ page — every page lists the official importer and helps you find the nearest dealer to your city.