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New car · SUV · Hybrid

Lexus Rx 350h 2026 — Morocco price

from MAD 740,000 to MAD 920,000

The Lexus RX 350h brings Toyota's self-charging hybrid technology to Morocco's premium SUV segment, priced between 740,000 and 920,000 DH. Available in three trims — Luxury, Executive, and Business Executive — it combines a refined interior, a smooth hybrid powertrain, and a distinctive exterior design. For Moroccan buyers seeking a sophisticated alternative to German rivals, the RX 350h offers a compelling blend of long-term fuel savings, reliability, and prestige in a segment where running costs increasingly matter.

Key specifications

Body
SUV
Fuel
Hybrid
Year
2026
Availability
On sale

Trims & prices

Trim Price
Business Executive
MAD 920,000
Executive
MAD 860,000
Luxury
MAD 740,000

Pros

  • Self-charging hybrid — no plug or charging infrastructure needed
  • Exceptionally low cabin noise and refined ride quality
  • Strong long-term reliability record vs. European competitors
  • Lower running costs than petrol-only rivals in its class
  • Wide Toyota Maroc service network across Morocco

Watch out for

  • High purchase price limits accessibility (from 740,000 DH)
  • No all-wheel-drive option on the 350h variant
  • Less sporty driving feel compared to BMW X5 or Porsche Cayenne
  • Boot space slightly compromised by hybrid battery packaging

Our verdict

The Lexus RX 350h in Morocco

The fifth-generation Lexus RX 350h arrives in Morocco as one of the most polished premium hybrid SUVs on the local market. Imported and distributed through the official Lexus Morocco network (operated under the Toyota Maroc umbrella), the RX 350h sits at the upper end of the large SUV segment, competing directly with the BMW X5, Mercedes-Benz GLE, and Audi Q7.

Powertrain & Efficiency

At the heart of the RX 350h is a 2.5-litre four-cylinder Atkinson-cycle petrol engine paired with two electric motors — a front-wheel-drive setup that delivers a combined system output in the region of 245 hp. The self-charging hybrid system requires no plug-in and no charging infrastructure, which remains a practical advantage given the still-developing EV network in Morocco. Fuel consumption is significantly lower than comparable petrol-only SUVs, making it an attractive choice for high-mileage urban and intercity drivers between cities like Casablanca, Rabat, and Marrakech.

Trim Levels & Pricing

Three trims are available on the Moroccan market:

  • Luxury — 740,000 DH: the entry point, with a well-equipped standard specification.
  • Executive — 860,000 DH: adds enhanced comfort and technology features.
  • Business Executive — 920,000 DH: the range-topping trim, targeting corporate buyers and executives seeking maximum specification.

Interior & Design

Inside, the RX 350h adopts Lexus's "Tazuna" cockpit philosophy — a driver-focused layout with a large touchscreen, premium materials, and exceptionally low cabin noise, a traditional Lexus strength. The spindle body exterior design is assertive and recognisable on Moroccan roads, where standing out matters.

Who Is It For?

The RX 350h is ideally suited to Moroccan professionals and families in the upper-middle to high-income bracket who want the prestige of a premium European-rivalling SUV without committing to a fully electric vehicle. It appeals particularly to buyers who prioritise long-term reliability — Lexus consistently ranks at the top of global dependability studies — and lower fuel spend over the headline purchase price.

After-Sales

With Toyota Maroc's established dealership and service network across Morocco, after-sales support is more accessible than some rival European premium brands, a real-world advantage for buyers outside the major cities.

Morocco price benchmark

What's your used Lexus Rx 350h worth?

Median and indicative range by year and mileage. Open methodology, refreshed continuously.

How we calculate

The most accurate used-car estimator in Morocco. Our prices are calibrated on the real Moroccan market: official dealer prices, resale ranges observed on the leading second-hand platforms, brand-by-brand resilience (Toyota, Renault and Dacia hold their value better; German premium drops faster after year 4; Chinese newcomers depreciate faster), a progressive mileage penalty and segment-level variance. Methodology continuously updated.

Occasion

This Rx 350h used

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Frequently asked

Is the Lexus RX 350h officially sold in Morocco?
Yes. The RX 350h is officially imported and distributed in Morocco through the Lexus Morocco network, which operates under Toyota Maroc. Buyers benefit from an official warranty and access to the national service network.
What is the price of the Lexus RX 350h in Morocco?
The RX 350h is priced between 740,000 DH and 920,000 DH depending on trim. The Luxury trim starts at 740,000 DH, the Executive is 860,000 DH, and the top Business Executive trim is 920,000 DH.
Does the Lexus RX 350h need to be plugged in to charge?
No. The RX 350h uses a self-charging hybrid system that recharges its battery through regenerative braking and the petrol engine — no external charging point is required. This makes it highly practical in Morocco where public charging infrastructure is still limited.
How does the Lexus RX 350h compare to the BMW X5 in Morocco?
Both are premium large SUVs in a similar price bracket. The RX 350h has an edge in reliability, fuel economy, and cabin refinement, while the BMW X5 offers a more dynamic driving experience and all-wheel-drive as standard. The Lexus also benefits from Toyota Maroc's broader service network.
What fuel consumption can I expect from the RX 350h in Morocco?
Lexus claims around 6 litres per 100 km in mixed conditions for the RX 350h. In real-world Moroccan driving — particularly in stop-and-go city traffic in Casablanca or Rabat — the hybrid system performs well, and consumption may be even lower in urban use.
Which trim of the RX 350h offers the best value in Morocco?
For most private buyers, the Luxury trim at 740,000 DH already comes well-equipped and represents the most accessible entry into the RX range. The Business Executive trim at 920,000 DH is best suited to corporate or fleet buyers seeking the highest specification.

Compare with…

Compare the Lexus Rx 350h

Direct rivals at the same size and budget — full side-by-side.