New cars
Lexus in Morocco — Prices, spec sheets, full lineup
Toyota's premium brand — world hybrid leader, distributed by Lexus Maroc / Auto Nejma.
Lexus lineup in Morocco
7 models on sale or arriving soon
Lexus Ux
The Lexus UX 300h is a compact luxury SUV that brings Toyota's acclaimed self-charging hybrid technology into a premium, design-forward package. Priced between 445,000 and 559,000 DH on the Moroccan market, it targets urban professionals seeking refinement, reliability, and low running costs in a single proposition. Three trims — Luxury, Executive, and F Sport — give buyers genuine choice. With its distinctive spindle grille, a hushed cabin, and a reputation for exceptional build quality, the UX 300h positions itself as a credible alternative to European premium compact SUVs in Morocco.
From
MAD 445,000
Lexus NX
Lexus premium hybrid C-SUV — NX 350h 244 hp or NX 450h+ PHEV 309 hp / 76 km EV, from 559,000 MAD at Lexus Maroc.
From
MAD 559,000
5.7 L / 100 km
Lexus ES
Lexus executive hybrid sedan — ES 300h 215 hp / 5.3 L/100, from 589,000 MAD at Lexus Maroc.
From
MAD 589,000
5.3 L / 100 km
Lexus RX
Lexus flagship hybrid D-SUV — RX 350h 250 hp, RX 450h+ PHEV 309 hp / 65 km EV or RX 500h F Sport 371 hp, from 729,000 MAD at Lexus Maroc.
From
MAD 729,000
6.4 L / 100 km
Lexus Rz
The Lexus RZ is the brand's first dedicated all-electric SUV, bringing Toyota Group's renowned reliability into the premium EV segment. Available in Morocco in a single 500e AWD Premium trim priced at 737,000 DH, it targets buyers who want genuine luxury, a spacious SUV silhouette, and zero-emission motoring without compromising refinement. If you're drawn to the calm, crafted experience that defines Lexus and want to lead Morocco's EV transition from the top end of the market, the RZ makes a compelling, future-ready case.
From
MAD 737,000
Lexus Rx 350h
The Lexus RX 350h brings Toyota's self-charging hybrid technology to Morocco's premium SUV segment, priced between 740,000 and 920,000 DH. Available in three trims — Luxury, Executive, and Business Executive — it combines a refined interior, a smooth hybrid powertrain, and a distinctive exterior design. For Moroccan buyers seeking a sophisticated alternative to German rivals, the RX 350h offers a compelling blend of long-term fuel savings, reliability, and prestige in a segment where running costs increasingly matter.
From
MAD 740,000
Lexus Ls
The Lexus LS 500h is the Japanese luxury brand's flagship sedan, now available in Morocco at 1 720 000 DH in its 500h 2WD Executive trim. Powered by a sophisticated hybrid powertrain, it blends serene refinement, cutting-edge technology, and exceptional build quality. Positioned at the very top of the Moroccan premium sedan market, the LS 500h targets discerning buyers who want a compelling alternative to European ultra-luxury rivals — combining effortless performance with reduced fuel consumption and an unmistakably distinctive design.
From
MAD 1,720,000
About Lexus
Lexus is Toyota Motor Corporation's premium brand, founded in 1989 in the USA to challenge Mercedes/BMW/Audi with a Japanese approach: maximum quality-reliability + world hybrid leader + "Lexus Experience" customer service. In Morocco, the brand is distributed by Lexus Maroc / Auto Nejma (sister company to Toyota du Maroc — Auto Nejma is the historical Toyota+Lexus distributor since 1968) with 3 dedicated Lexus dealerships (Casablanca Aïn Sebaâ, Rabat Hay Riad, Marrakech Avenue Mohammed VI). Lexus in Morocco accounts for about 3-4% of the premium market (vs Mercedes 35%, BMW 28%, Audi 18% — Lexus remains niche but with exceptional resale ~65-68% at 3 years, the best in MA premium market). The lineup spans five families: hybrid compacts (UX, LBX), hybrid sedans (IS, ES, LS), hybrid SUVs (NX, RX, GX, LX, LBX), F Sport hybrid performance (RC, LC), and 100% electric (RZ, UX 300e). Nearly all Lexus sold in Morocco are full-HEV or PHEV hybrids — Lexus was the world's first manufacturer to launch a hybrid SUV with the 2005 RX 400h, and Toyota's 5th-gen Hybrid Synergy Drive system powers every 2024+ Lexus. Lexus 3-year resale is exceptional (~65% vs Mercedes 62%, BMW 58%), supported by Toyota reliability and used-market rarity (few Lexus circulating in Morocco).