New cars
Ford in Morocco — Prices, spec sheets, full lineup
The American pickup icon and Ford's offensive return on SUVs in Morocco.
Ford lineup in Morocco
6 models on sale or arriving soon
Ford Focus
The Ford Focus crossover brings European refinement to Moroccan roads in a practical, diesel-forward package. With a broad trim ladder running from 199,000 DH to 380,000 DH, it suits everyone from budget-conscious first-time buyers to drivers seeking a well-equipped daily companion. The EcoBlue diesel engine lineup promises real-world fuel economy that matters on Morocco's long inter-city routes, while the raised Active stance and Connected tech trims add modern appeal. A credible alternative to the Volkswagen Golf and Toyota Corolla in the Moroccan C-segment.
From
MAD 199,000
Ford Puma
Ford's B-SUV best-seller in Europe and Morocco — 1.0 EcoBoost mild-hybrid 155 hp, from 239,000 MAD at SCAMA.
From
MAD 239,000
5.4 L / 100 km
Ford Territory
The Ford Territory arrives in Morocco as a stylish hybrid SUV pitched squarely at urban families and road-trip enthusiasts alike. Offered in two trims — the full-hybrid FHEV Titanium and the petrol-powered Titanium X — prices span 329,000 to 379,000 DH. With a modern design, a tech-forward cabin, and the running-cost appeal of a hybrid powertrain, the Territory positions itself as a credible alternative to the crowded mid-size SUV segment in Morocco.
From
MAD 329,000
Ford Kuga
Ford's C-SUV PHEV — 243 hp combined, ~70 km EV range, from 339,000 MAD at SCAMA.
From
MAD 339,000
1.4 L / 100 km
Ford Ranger
Ford's double-cab pickup — 2.0 EcoBlue diesel 170/205 hp or 3.0 V6 240 hp (Wildtrak), from 379,000 MAD at SCAMA.
From
MAD 379,000
8.7 L / 100 km
Ford Mustang Mach-E
Ford's premium electric SUV bearing the Mustang heritage — 294-487 hp, up to 600 km range, from 569,000 MAD at SCAMA.
From
MAD 569,000
600 km range
About Ford
Ford Motor Company is the oldest American maker still active (Henry Ford, 1903) and the inventor of automotive mass production (Model T, assembly line 1913). In Morocco, the brand is distributed by SCAMA (Société Chérifienne d'Automobile) — Ford's historic importer since the 1950s, a Premium Auto subsidiary — through around a dozen main dealerships (Casablanca Sidi Maârouf and Aïn Sebaâ, Rabat, Tangier, Marrakech, Agadir, Fes, Meknes, Oujda). The 2026 lineup revolves around four axes: the Puma (B-SUV best-seller in Europe, segment leader at Ford MA with ~40% of sales), the Kuga PHEV (C-SUV plug-in hybrid, alternative to the Tucson PHEV), the Ranger (double-cab pickup, historical segment leader in Morocco alongside the Hilux), and the Mustang Mach-E (premium electric SUV, ~70k WLTP range). Ford dropped the Fiesta (B city car) in 2023 — the Moroccan lineup is now 100% SUV + pickup. Editorial stance: American ruggedness, European-level fit and tech, competitive pricing.