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O'Voiture — Auto & Moto

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Subaru in Morocco — Prices, spec sheets, full lineup

Japan's Symmetrical AWD specialist — the only brand worldwide where 4WD is standard on 95% of the lineup.

Subaru lineup in Morocco

4 models on sale or arriving soon

About Subaru

Subaru (Tokyo, 1953 — initially Fuji Heavy Industries / aviation, cars from 1958) is one of the most singular Japanese makers: two exclusive technical signatures no one else offers in series — the Boxer engine (flat opposed cylinders — lowers the centre of gravity, Subaru's historic signature since 1966) and Symmetrical AWD (permanent symmetrical AWD — torque split 50/50 or 60/40 by generation, standard on nearly the entire lineup). In Morocco, Subaru is distributed by Premium Maroc / Subaru Maroc — same importer as Land Rover and other premium brands, through 2 main dealerships (Casablanca Aïn Sebaâ flagship + Rabat) plus 3 authorised workshops (Marrakech, Tangier, Agadir). The 2026 MA lineup spans five models: Impreza (B-segment hatchback compact), XV / Crosstrek (B-SUV crossover, raised Impreza base), Forester (family C-SUV, global flagship model), Outback (raised crossover estate, SUV alternative), and Solterra (electric C-SUV, Toyota partnership = bZ4X twin). Subaru in Morocco targets customers who value: (1) permanent Symmetrical AWD (rare in C-SUV) — useful in rain, Atlas snow, soft Sahara sand, (2) Boxer NA engine (rare, lowers centre of gravity — better road holding), (3) proven Japanese reliability (Subaru track record = global top 3 with Toyota and Honda).