Comparator
Toyota Land Cruiser 250 vs BMW X3 — Side by side
Detailed face-off between the Toyota Land Cruiser 250 and the BMW X3: price, full specs, equipment, pros and watch-outs. Updated 2026.
↔ SwapAt a glance
Both models share a near-identical entry price (MAD 729,000 vs MAD 729,000).
Editorial verdict
Which should you pick?
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Spec sheet comparison
| — | Toyota Land Cruiser 250 | BMW X3 |
|---|---|---|
| Brand | Toyota | BMW |
| Body | SUV | SUV |
| Fuel | Diesel | Petrol |
| Gearbox | Automatic | Automatic |
| Power | 204 ch | 299 ch |
| Consumption | 7.7 L/100 km | 7.2 L/100 km |
| Year | 2026 | 2026 |
| Entry price | MAD 729,000 | MAD 729,000 |
| Top trim price | MAD 949,000 | MAD 999,000 |
Pros and watch-outs
ToyotaLand Cruiser 250
Pros
- 75-80% resale at 3 years — among the best in the entire MA market
- World-reference off-road capability (Multi-Terrain Select + transfer)
- Ladder frame = industrial robustness for 250,000+ km without trouble
- Auto Nejma rural network (Tan-Tan, Errachidia, Ouarzazate) — unique in premium SUV
- 7 seats (3 rows) on Lounge and GR-Sport
Watch-outs
- 729k+ MAD ticket — premium positioning
- Road comfort below Mercedes GLE / BMW X5 (off-road priority in DNA)
- 7.7 L/100 km — high vs hybrid SUVs in the segment
BMWX3
Pros
- MA premium C-SUV segment best-seller — ~40% of BMW MA sales
- xDrive30e PHEV 90 km EV WLTP — TVM ~700 MAD/year + 100k MAD premium < GLC 300 e
- M50 xDrive 398 hp / 0-100 in 4.6 s — 90k MAD cheaper than AMG GLC 43
- iDrive 9.0 + 14.9'' Curved Display + gesture control — best on-board tech
- Standard smart xDrive AWD from entry (vs Mercedes 4MATIC option)
Watch-outs
- 729k MAD entry higher than Q5 (~10k) and XC60 (~110k)
- No 7-seat version (BMW X5 required from 1,199k)
- No abundant recent used MA stock — X3 G45 too new (2024 launch)
Go further
ToyotaLand Cruiser 250
Frequently asked — Toyota Land Cruiser 250 vs BMW X3
Toyota Land Cruiser 250 or BMW X3: which to pick in Morocco 2026?
It depends on your profile. If your top criterion is overall budget, look at the BMW X3 (entry MAD 729,000). If you prioritise the engine or standard equipment, compare the spec sheet above line by line. For purely urban use in Morocco, fuel consumption and exterior size matter more than power; for long Casa-Tanger or Casa-Marrakech trips, power and motorway comfort become decisive.
What's the price gap between the Toyota Land Cruiser 250 and the BMW X3?
The Toyota Land Cruiser 250 starts at MAD 729,000 versus MAD 729,000 for the BMW X3, a 0% gap at entry. On top trims, the gap may close or invert — check each model's detailed page for the exact figure on the trim you're considering.
Which one holds value better when sold used?
In Morocco, Japanese and German C-SUVs (Toyota RAV4, VW Tiguan) typically retain 65-70% of their new price at 3 years, ahead of Chinese brands and newer SUVs that plateau around 55-60%. For an exact figure on your model, run the estimator at the top of each model page — it computes median + p25-p75 range based on the year and mileage you enter.
Where can the Toyota Land Cruiser 250 and BMW X3 be test-driven in Morocco?
Both models are sold through their importers' official dealer networks in Morocco. For the latest list with addresses and phone numbers, see each model's /neuf/ page — every page lists the official importer and helps you find the nearest dealer to your city.