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Comparator

Subaru Impreza vs BMW Série 1 — Side by side

Detailed face-off between the Subaru Impreza and the BMW Série 1: price, full specs, equipment, pros and watch-outs. Updated 2026.

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At a glance

The Subaru Impreza is 9% cheaper than the BMW Série 1 (MAD 299,000 vs MAD 329,000).

Editorial verdict

Which should you pick?

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Spec sheet comparison

Subaru ImprezaBMW Série 1
BrandSubaruBMW
BodyHatchbackHatchback
FuelPetrolPetrol
GearboxCVTAutomatic
Power152 ch156 ch
Consumption7 L/100 km5.8 L/100 km
Year20262026
Entry priceMAD 299,000MAD 329,000
Top trim priceMAD 359,000MAD 449,000

Pros and watch-outs

SubaruImpreza

Pros

  • Only hatchback compact with standard permanent AWD in Morocco
  • 2.0 NA Boxer — low centre of gravity, exceptional road holding
  • Subaru Global Platform — passive safety Euro NCAP top scores
  • Subaru Maroc 3-year / 100,000 km warranty
  • Compact 4.47 m format — agile in town and in mountains

Watch-outs

  • 299k MAD entry price — vs Golf 8 1.5 (~289k+) more modern stylistically
  • Very niche positioning — Impreza barely has a distinct identity vs Crosstrek
  • No sporty WRX or hybrid drivetrain in the MA catalogue

BMWSérie 1

Pros

  • Lowest entry price in MA premium compact segment (329k vs 369k A3 vs 459k A-Class)
  • Standard M Sport trim from 120i — 18'' wheels, sport seats, M brakes, M skirts
  • BMW Live Cockpit Plus + Curved Display on 120i M Sport (vs simpler A3)
  • 3-year / 100,000 km warranty + BMW Service Inclusive maintenance (Smeia 7 cities)
  • UKL2 platform shared with Mini — recognised urban agility and compactness

Watch-outs

  • No diesel or PHEV version in Morocco (Mercedes A-Class 180 d and A3 30 TDI more economical)
  • No 48V mild-hybrid — less favourable vignette vs A 180 mild-hybrid
  • Historical RWD break (UKL2 FWD) — disappoints BMW purists from E87/F20 era

Frequently asked — Subaru Impreza vs BMW Série 1

Subaru Impreza or BMW Série 1: which to pick in Morocco 2026?
It depends on your profile. If your top criterion is entry price, look at the Subaru Impreza (entry MAD 299,000). If you prioritise the engine or standard equipment, compare the spec sheet above line by line. For purely urban use in Morocco, fuel consumption and exterior size matter more than power; for long Casa-Tanger or Casa-Marrakech trips, power and motorway comfort become decisive.
What's the price gap between the Subaru Impreza and the BMW Série 1?
The Subaru Impreza starts at MAD 299,000 versus MAD 329,000 for the BMW Série 1, a 9% gap at entry. On top trims, the gap may close or invert — check each model's detailed page for the exact figure on the trim you're considering.
Which one holds value better when sold used?
In Morocco, Japanese and German C-SUVs (Toyota RAV4, VW Tiguan) typically retain 65-70% of their new price at 3 years, ahead of Chinese brands and newer SUVs that plateau around 55-60%. For an exact figure on your model, run the estimator at the top of each model page — it computes median + p25-p75 range based on the year and mileage you enter.
Where can the Subaru Impreza and BMW Série 1 be test-driven in Morocco?
Both models are sold through their importers' official dealer networks in Morocco. For the latest list with addresses and phone numbers, see each model's /neuf/ page — every page lists the official importer and helps you find the nearest dealer to your city.