New car · SUV · Hybrid

Rox 01 2026 — Morocco price

from MAD 700,000 to MAD 720,000

The Rox 01 is a plug-in hybrid SUV making its way onto the Moroccan market with a competitive price range of 700,000 to 720,000 DH. Available in 6- and 7-seat PHEV REEV configurations, it targets family buyers seeking electrified mobility without range anxiety. With a 238 hp system and automatic transmission, the Rox 01 positions itself as a practical, tech-forward choice in a segment dominated by established Asian and European rivals. It's a bold proposition for Moroccan buyers ready to embrace hybrid SUV ownership.

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Body: SUV
Fuel: Hybrid
Year: 2026
Availability: On sale

Trims & prices

Trim	Price	Power	Use / Range
Phev 15 Reev 238 At 6 Places	MAD 720,000	—	—
Phev 15 Reev 238 At 7 Places	MAD 700,000	—	—

Pros

REEV architecture reduces range anxiety — ideal for Morocco's patchy charging network
238 hp delivers strong performance for a family-sized hybrid SUV
7-seat variant is priced lower, offering more space for less money
Automatic transmission well-suited to city driving in Casablanca or Rabat
Spacious SUV body suits Morocco's mix of urban and long-distance driving

Watch out for

Rox is a new brand in Morocco — after-sales and parts network unproven
At 700,000–720,000 DH, rivals like BYD and MG offer more established support
6-seat config costs more than the 7-seat — unusual pricing logic for buyers
Limited publicly available technical spec details to compare against competitors

Our verdict

What Is the Rox 01?

The Rox 01 is a plug-in hybrid electric SUV (PHEV) built around a Range-Extended Electric Vehicle (REEV) architecture — meaning it uses an internal combustion engine primarily as a generator to extend the electric range, rather than to directly drive the wheels. This approach is particularly relevant for Morocco, where charging infrastructure is still developing outside major cities like Casablanca, Rabat, and Marrakech. The REEV setup gives drivers electric-first driving in the city while keeping long-distance trips across the kingdom stress-free.

Trims & Pricing

Two variants are available on the Moroccan market:

PHEV 15 REEV 238 AT – 7 Places: 700,000 DH
PHEV 15 REEV 238 AT – 6 Places: 720,000 DH

Both share the same 238 hp hybrid powertrain and automatic transmission. Interestingly, the 7-seat version is priced lower than the 6-seat configuration, making it the more family-friendly and more accessible option at the same time.

Who Is It For?

The Rox 01 is aimed at upper-middle-class Moroccan families who want a spacious, modern SUV with electrified technology, but aren't ready to commit fully to a battery-electric vehicle. It suits buyers in Casablanca, Rabat, or Agadir who do most of their daily driving in the city — where EV mode shines — but also need confidence for weekend trips to Marrakech or Fès.

Market Positioning & Competition

At 700,000–720,000 DH, the Rox 01 competes in a crowded premium PHEV SUV segment. Its main rivals include the BYD Song Plus DM-i, the MG HS PHEV, and to some extent the Haval H6 HEV — all of which have established dealer networks in Morocco. The Rox brand is newer to the market, so prospective buyers should inquire carefully about the importer's after-sales service coverage, spare parts availability, and warranty terms before committing.

Verdict

If the Rox 01's REEV technology delivers on its promise of reduced fuel consumption and smooth electric-first driving, it could represent genuine value in this price bracket — especially the 7-seat variant at 700,000 DH. Buyers who prioritise space, technology, and a degree of fuel independence will find it worth a serious test drive.

Morocco price benchmark

What's your used Rox 01 worth?

Median and indicative range by year and mileage. Open methodology, refreshed continuously.

How we calculate

The most accurate used-car estimator in Morocco. Our prices are calibrated on the real Moroccan market: official dealer prices, resale ranges observed on the leading second-hand platforms, brand-by-brand resilience (Toyota, Renault and Dacia hold their value better; German premium drops faster after year 4; Chinese newcomers depreciate faster), a progressive mileage penalty and segment-level variance. Methodology continuously updated.

Occasion

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Frequently asked

What is the price of the Rox 01 in Morocco?

The Rox 01 is available in two variants in Morocco. The 7-seat PHEV REEV 238 AT is priced at 700,000 DH, while the 6-seat version costs 720,000 DH. Both include the same hybrid powertrain and automatic gearbox.

What does REEV mean on the Rox 01?

REEV stands for Range-Extended Electric Vehicle. In the Rox 01, the petrol engine acts as a generator to charge the battery rather than directly powering the wheels. This gives you electric-first driving in the city, with the engine kicking in to extend your range on longer trips — useful in Morocco where charging stations are still limited outside major cities.

How does the Rox 01 compare to the BYD Song Plus or MG HS PHEV in Morocco?

All three are PHEV SUVs in a similar price bracket targeting Moroccan families. The BYD and MG have longer-established importer networks in Morocco, which may offer more peace of mind for after-sales service and spare parts. The Rox 01's REEV architecture is a differentiator, but buyers should verify local warranty and service coverage before purchasing.

Is the Rox 01 suitable for long road trips in Morocco — like Casablanca to Marrakech?

Yes, the REEV setup is specifically designed for this type of use. You can drive on electric power in the city, and when the battery depletes on the highway, the combustion engine generates electricity to keep the vehicle moving. You won't need to find a charging station mid-journey, making it practical for intercity travel across Morocco.

Which Rox 01 trim should I choose — 6 seats or 7 seats?

For most Moroccan families, the 7-seat variant at 700,000 DH is likely the better choice — it offers more passenger capacity at a lower price than the 6-seat version. The 6-seat configuration at 720,000 DH may suit buyers who prefer a different interior layout, but the price difference is worth questioning before deciding.

Is there a warranty on the Rox 01 in Morocco?

Warranty terms depend on the official importer distributing the Rox 01 in Morocco. We recommend asking the dealer explicitly about the duration of the vehicle warranty, battery warranty, and availability of spare parts locally before signing any purchase agreement.

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