New cars
Rox in Morocco — Prices, spec sheets, full lineup
Rox
Rox lineup in Morocco
2 models on sale or arriving soon
Rox 01
The Rox 01 is a plug-in hybrid SUV making its way onto the Moroccan market with a competitive price range of 700,000 to 720,000 DH. Available in 6- and 7-seat PHEV REEV configurations, it targets family buyers seeking electrified mobility without range anxiety. With a 238 hp system and automatic transmission, the Rox 01 positions itself as a practical, tech-forward choice in a segment dominated by established Asian and European rivals. It's a bold proposition for Moroccan buyers ready to embrace hybrid SUV ownership.
From
MAD 700,000
Rox Adamas
The Rox Adamas is a premium hybrid SUV entering the Moroccan market with a bold proposition: full-time all-wheel drive, generous seating for up to seven, and a dual-motor powertrain — all positioned between 800,000 and 835,000 DH. Offered in two distinct trims, the Couch and First Class, it targets Moroccan buyers seeking European-rivalling luxury and modern electrified performance without fully committing to an all-electric vehicle. A serious contender in Morocco's growing premium SUV segment.
From
MAD 800,000
About Rox
Rox au Maroc