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O'Voiture — Auto & Moto

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Nissan in Morocco — Prices, spec sheets, full lineup

Japan's mainstream-EV pioneer and the family-SUV benchmark in Morocco.

Nissan lineup in Morocco

5 models on sale or arriving soon

About Nissan

Nissan is Japan's #3 maker (behind Toyota and Honda) and the inventor of the first mainstream EV, the Leaf (2010, over 600,000 units sold worldwide). In Morocco, the brand is distributed by Auto Nejma — which also distributes Renault, Dacia and part of the Renault-Nissan-Mitsubishi fleet — through around thirty points covering Casablanca (Aïn Sebaâ and Sidi Maârouf), Rabat, Tangier, Marrakech, Agadir, Fes, Meknes, Oujda. SUVs dominate the MA mix: Juke (B-SUV crossover, ~20% of Nissan sales), Qashqai (historic best-seller of the C-SUV class in Morocco and Europe, ~35% of mix), X-Trail (D-SUV family 5/7-seater, ~25%), and Patrol (full-size raid SUV, administrative and security fleet, ~10%). Nissan in Morocco positions itself as the Japanese alternative to Toyota — comparable reliability, more expressive design, slightly lower prices. The e-POWER technology (gasoline generator + 100% electric drive, no external charging) arrived in Morocco in 2024 on the Qashqai and X-Trail, offering the EV feel without the charging-station constraint.