Isuzu MU-X 2026 — Morocco price

The Isuzu MU-X is the Japanese brand's 7-seat SUV, built on the same ladder-frame (body-on-frame) chassis as the D-Max but with a closed two-box body and three rows of seats. It is a genuine off-roader — not an urban monocoque crossover — occupying a specific slot in Morocco: the premium rural SUV, capable of tackling the Rif or Atlas tracks without complaint, with a payload and towing capacity above the Toyota Fortuner and a ground clearance that leaves C-segment crossovers behind. Distributed by SODICOM (CFAO Morocco), it targets an affluent rural clientele, desert expedition professionals (Merzouga, Erg Chegaga), NGOs operating in remote areas, and extended families who want a real non-minivan 7-seater.

The third generation (codenamed RJ) launched globally in 2021 on the new platform shared with the D-Max RG. It marks a qualitative rupture: the first generation (2004) was clearly a rustic pickup derivative, the second (2013) progressed without convincing, the third jumps a class. Length 4.86 m, width 1.87 m, wheelbase 2.86 m, height 1.83 m — dimensions comparable to a Toyota Fortuner (4.80 m) or Mitsubishi Pajero Sport (4.84 m). The chassis is stiffened (torsion +23% vs previous gen), the multi-link rear suspension replaces the rigid axle on higher trims (a huge gain in road comfort while preserving robustness), and passive safety reaches 5 stars Euro NCAP — a rare feat for a body-on-frame SUV of this category.

Inside, presentation has leapt forward. New horizontal dashboard with a 9" central touchscreen (7" on entry trim), analog cluster complemented by a 7" color TFT display on the V-Cross, tri-zone automatic A/C (including a dedicated zone for the last two rows), leather upholstery on the LS and V-Cross trims, seven genuine seats with a third row accessible and usable for two adults on short trips (two kids or teens for regular family use). The boot offers 235 L in 7-seat configuration, 1,119 L in 5-seat (row 3 folded), and 2,148 L with rows 2 and 3 folded — comparable to a Land Cruiser Prado. The three-row 2+3+2 seat configuration with fully flat-folding backrests makes it one of the few genuine 7-seater SUVs on the Moroccan market.

Two Isuzu diesel engines in the 2026 catalog, shared with the D-Max. The 1.9 DDi (RZ4E) turbocharged unit develops 163 hp and 360 Nm between 2,000 and 2,500 rpm, with WLTP combined consumption of 8.1 L/100 km — slightly higher than the D-Max due to the heavier weight (2,100 kg vs 1,950 kg), expect 8.8-9.5 L in real Moroccan use. The 3.0 DDi (4JJ3-TCX) turbocharged unit develops 190 hp and 450 Nm between 1,600 and 2,600 rpm, WLTP combined consumption 8.3 L/100 km (9.5-10.5 L real-world). Both engines are exclusively paired with a 6-speed Aisin automatic gearbox — no manual on the MU-X in Morocco, unlike the D-Max. Transmission is rear-wheel drive (4x2) on the base LS 1.9 DDi, engageable 4x4 Terrain Command on the LS 3.0 DDi and V-Cross with reducer (electronic low-range) and rear differential lock, plus electronically managed Rock, Sand, Mud, Snow modes.

The 2026 Moroccan range is structured around three trims at SODICOM. MU-X LS 1.9 DDi 4x2 A/T (429,000 MAD): the entry door, RWD, 17" alloys, 7" screen, dual-zone auto A/C, 6 airbags, stability control, cruise control, LED headlamps, premium cloth upholstery, 7 real seats. MU-X LS 3.0 DDi 4x4 A/T (509,000 MAD): switch to the 3.0 DDi 190 hp, 4x4 transmission with low-range, 18" wheels, 9" wireless CarPlay/AA screen, tri-zone A/C, leather upholstery, heated front seats, reversing camera, front and rear parking sensors. MU-X V-Cross 3.0 DDi 4x4 A/T (579,000 MAD): top spec, 20" wheels, full ADAS pack (autonomous emergency braking, adaptive cruise, lane departure warning, active blind-spot alert, hill start assist, hill descent control), 7" TFT cluster, heated and ventilated seats, sunroof, electric tailgate, standard rear differential lock, extended drive modes (Rock / Sand / Mud / Snow).

In Morocco's off-road-capable 7-seat SUV segment, competition is narrow: Toyota Fortuner (the historic direct rival, 500,000

• 620,000 MAD, better distributed), Mitsubishi Pajero Sport (end of generation, ≥ 540,000 MAD), Ford Everest (new, ≥ 560,000 MAD), and in imported used, the Land Cruiser Prado — same functional segment but higher price. The MU-X V-Cross is positioned 30-40,000 MAD under the Fortuner at higher spec, offering two tangible advantages: 3.0 DDi mechanical reliability (a historic Isuzu edge over the Toyota 2.8 GD-6) and superior road comfort thanks to the multi-link rear suspension. Weaknesses remain those of the brand in Morocco: SODICOM network lighter than Toyota Maroc's, residual value 8-10 points below the Fortuner, and a less desirable image among the affluent urban family segment — but perfectly acceptable in the affluent rural and off-road-enthusiast clientele.

Our verdict: the 2026 MU-X is the most accomplished premium rural SUV in the Moroccan market for buyers who prioritize real-world use (track, expedition, towing, transporting 7 people) over image. The LS 3.0 DDi 4x4 trim is the sweet spot of the range — adequate engine for all situations, serious 4x4, sufficient comfort kit, at 30-40,000 MAD below an equivalent Fortuner. The V-Cross is only justified if you want the full ADAS pack and maximum interior refinement. Against the Fortuner, the MU-X is the connoisseur's choice: less status-signaling, more road-comfortable, mechanically more relaxed over long cycles.