New cars
Isuzu in Morocco — Prices, spec sheets, full lineup
The Japanese specialist in pickups and hardcore 4x4s, famous for its indestructible DDi diesel engines.
Isuzu lineup in Morocco
3 models on sale or arriving soon
Isuzu Rodeo
Single-cab and space-cab heavy utility pickup, derived from the D-Max but a purely professional range. 1.9 DDi (163 hp) diesel engine, 6-speed manual gearbox, 4x2 and short 4x4 versions. Positioned for BTP, agriculture, and trades.
From
MAD 279,000
7.5 L / 100 km
Isuzu D-Max
The historic Japanese double-cab pickup, 3rd generation (RG) launched in 2020. DDi 1.9 (163 hp) and 3.0 (190 hp) diesel engines, 4x4 transmission with low-range and rear differential lock. The direct rival to the Toyota Hilux, distributed by SODICOM.
From
MAD 329,000
7.9 L / 100 km
Isuzu MU-X
7-seater SUV on body-on-frame chassis derived from the D-Max, 3rd generation launched in 2021. DDi 1.9 (163 hp) and 3.0 (190 hp) diesel engines, optional permanent 4x4, a genuine off-roader above the Toyota Fortuner.
From
MAD 429,000
8.3 L / 100 km
About Isuzu
Isuzu, founded in 1916 in Tokyo, is the oldest Japanese carmaker still active and the world's sole specialist in light and medium-duty diesel — the brand definitively abandoned petrol passenger cars in 2002 to focus on pickups, utility 4x4s, and light trucks, a segment in which it is #1 worldwide by volume of diesel engines produced. In Morocco, distribution is handled by SODICOM (CFAO Morocco), the CFAO group subsidiary that also operates GWM and Haval, with a deliberately compact network well established in regions with strong utility demand (Casablanca, Kenitra, Beni Mellal, Marrakech, Agadir, Laayoune). The Moroccan range rests on three pillars: the D-Max (double-cab pickup, one of the top 5 pickups sold in Morocco versus the Toyota Hilux), the MU-X (7-seater body-on-frame SUV derived from the D-Max, the only genuine premium off-roader above the Fortuner) and the Rodeo (single-cab pickup, purely utilitarian for BTP, agriculture, and trades). Clear positioning: legendary diesel mechanical reliability (the 1.9 DDi and 3.0 DDi engines are known to pass 500,000 km on basic maintenance), genuine 4x4 capability with electronic low-range and rear differential lock, controlled running costs — all without urban pretense against a Toyota Hilux Legend or VW Amarok.