Comparator
Isuzu D-Max vs GWM Poer — Side by side
Detailed face-off between the Isuzu D-Max and the GWM Poer: price, full specs, equipment, pros and watch-outs. Updated 2026.
↔ SwapAt a glance
The Isuzu D-Max is 14% more expensive than the GWM Poer (MAD 329,000 vs MAD 289,000).
Editorial verdict
Which should you pick?
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Spec sheet comparison
| — | Isuzu D-Max | GWM Poer |
|---|---|---|
| Brand | Isuzu | GWM |
| Body | Pickup | Pickup |
| Fuel | Diesel | Diesel |
| Gearbox | Automatic | Automatic |
| Power | 163 ch | 184 ch |
| Consumption | 7.9 L/100 km | 8.9 L/100 km |
| Year | 2026 | 2026 |
| Entry price | MAD 329,000 | MAD 289,000 |
| Top trim price | MAD 489,000 | MAD 379,000 |
Pros and watch-outs
IsuzuD-Max
Pros
- Legendary diesel reliability — the 1.9 DDi routinely passes 500,000 km
- True 4x4: electronic low-range plus rear differential lock from the LS trim
- 5-star Euro NCAP, unique among double-cab pickups in the Moroccan market
- 30.5° approach angle and 240 mm ground clearance — relevant on Moroccan tracks
Watch-outs
- Cabin less plush than a Hilux Legend or Ranger Wildtrak at equal trim level
- SODICOM network lighter than Toyota Maroc's 40+ points, especially outside major cities
- 3-year residual value (55-60%) trails the Hilux by 10 points
GWMPoer
Pros
- German ZF 8HP automatic — better-spaced than rival 6-speeds
- Electrically-locking rear differential standard on every trim
- Lavish equipment (dual 12.3" screens, level-2 ADAS, powered leather) at 150k MAD below a comparable Hilux
- 5-year / 150,000 km warranty, among the longest in the Moroccan pickup segment
Watch-outs
- Residual value to be confirmed — brand too recent in Morocco for a reliable 5-year price history
- Service network still being built outside major cities (vs 12+ Toyota dealers in rural areas)
- Mechanical longevity yet to be proven against the legendary Hilux diesel (300,000+ km routine)
Go further
Frequently asked — Isuzu D-Max vs GWM Poer
Isuzu D-Max or GWM Poer: which to pick in Morocco 2026?
It depends on your profile. If your top criterion is overall budget, look at the GWM Poer (entry MAD 289,000). If you prioritise the engine or standard equipment, compare the spec sheet above line by line. For purely urban use in Morocco, fuel consumption and exterior size matter more than power; for long Casa-Tanger or Casa-Marrakech trips, power and motorway comfort become decisive.
What's the price gap between the Isuzu D-Max and the GWM Poer?
The Isuzu D-Max starts at MAD 329,000 versus MAD 289,000 for the GWM Poer, a 14% gap at entry. On top trims, the gap may close or invert — check each model's detailed page for the exact figure on the trim you're considering.
Which one holds value better when sold used?
In Morocco, Japanese and German C-SUVs (Toyota RAV4, VW Tiguan) typically retain 65-70% of their new price at 3 years, ahead of Chinese brands and newer SUVs that plateau around 55-60%. For an exact figure on your model, run the estimator at the top of each model page — it computes median + p25-p75 range based on the year and mileage you enter.
Where can the Isuzu D-Max and GWM Poer be test-driven in Morocco?
Both models are sold through their importers' official dealer networks in Morocco. For the latest list with addresses and phone numbers, see each model's /neuf/ page — every page lists the official importer and helps you find the nearest dealer to your city.