Comparator
Peugeot 308 vs BMW Série 1 — Side by side
Detailed face-off between the Peugeot 308 and the BMW Série 1: price, full specs, equipment, pros and watch-outs. Updated 2026.
↔ SwapAt a glance
The Peugeot 308 is 4% more expensive than the BMW Série 1 (MAD 343,000 vs MAD 329,000).
Editorial verdict
Which should you pick?
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Spec sheet comparison
| — | Peugeot 308 | BMW Série 1 |
|---|---|---|
| Brand | Peugeot | BMW |
| Body | Hatchback | Hatchback |
| Fuel | Plug-in hybrid | Petrol |
| Gearbox | Automatic | Automatic |
| Power | 180 ch | 156 ch |
| Battery | 12.4 kWh | — |
| Range | 60 km | — |
| Consumption | 1.4 L/100 km | 5.8 L/100 km |
| Year | 2026 | 2026 |
| Entry price | MAD 343,000 | MAD 329,000 |
| Top trim price | MAD 384,200 | MAD 449,000 |
Pros and watch-outs
Peugeot308
Pros
- 60 km full-electric range — covers daily urban commutes
- Peugeot i-Cockpit — compact wheel + 10" screen + 3D cluster
- PHEV-cycle consumption 1.4 L/100 km (with regular charging)
- Partial vignette exemption (25% hybrid reduction)
- Modern 2024 design (front-end light-claw signature)
Watch-outs
- 339k+ ticket for a compact — Corolla Hybrid HEV at 269k
- Without charging, hybrid mode consumes 5.5 L/100 km (PHEV advantage lost)
- Limited rear space — Peugeot signature, no gain vs 208
BMWSérie 1
Pros
- Lowest entry price in MA premium compact segment (329k vs 369k A3 vs 459k A-Class)
- Standard M Sport trim from 120i — 18'' wheels, sport seats, M brakes, M skirts
- BMW Live Cockpit Plus + Curved Display on 120i M Sport (vs simpler A3)
- 3-year / 100,000 km warranty + BMW Service Inclusive maintenance (Smeia 7 cities)
- UKL2 platform shared with Mini — recognised urban agility and compactness
Watch-outs
- No diesel or PHEV version in Morocco (Mercedes A-Class 180 d and A3 30 TDI more economical)
- No 48V mild-hybrid — less favourable vignette vs A 180 mild-hybrid
- Historical RWD break (UKL2 FWD) — disappoints BMW purists from E87/F20 era
Go further
Peugeot308
BMWSérie 1
Frequently asked — Peugeot 308 vs BMW Série 1
Peugeot 308 or BMW Série 1: which to pick in Morocco 2026?
It depends on your profile. If your top criterion is overall budget, look at the BMW Série 1 (entry MAD 329,000). If you prioritise the engine or standard equipment, compare the spec sheet above line by line. For purely urban use in Morocco, fuel consumption and exterior size matter more than power; for long Casa-Tanger or Casa-Marrakech trips, power and motorway comfort become decisive.
What's the price gap between the Peugeot 308 and the BMW Série 1?
The Peugeot 308 starts at MAD 343,000 versus MAD 329,000 for the BMW Série 1, a 4% gap at entry. On top trims, the gap may close or invert — check each model's detailed page for the exact figure on the trim you're considering.
Which one holds value better when sold used?
In Morocco, Japanese and German C-SUVs (Toyota RAV4, VW Tiguan) typically retain 65-70% of their new price at 3 years, ahead of Chinese brands and newer SUVs that plateau around 55-60%. For an exact figure on your model, run the estimator at the top of each model page — it computes median + p25-p75 range based on the year and mileage you enter.
Where can the Peugeot 308 and BMW Série 1 be test-driven in Morocco?
Both models are sold through their importers' official dealer networks in Morocco. For the latest list with addresses and phone numbers, see each model's /neuf/ page — every page lists the official importer and helps you find the nearest dealer to your city.