SF CLUB: Europe's newest luxury automotive community launches with exclusive experience model

A fresh take on luxury automotive access

For years, the luxury car market has been seeking reinvention. Between stuffy private clubs and soulless rental platforms, a clear gap existed. SF CLUB aims to fill it, backed by two industry veterans: Sébastien Landy, founder of Simply Fy (a specialist in automotive financing and wealth optimization), and Lucas Loyet-Azoulay, a former GT3 competition figure.

Beyond supercar rental

SF CLUB is far more than a premium rental service. It functions as a genuine community built around automotive passion. Members gain access to:

• Exclusive events: ice rallies, track days, custom roadtrips across Europe
• Lifestyle experiences: fine dining in prestigious vineyards, VIP access at major industry events
• Industry insider opportunities: global preview launches and exclusive paddock access

The concept is straightforward: the supercar becomes a vehicle for building lifestyle, sharing experiences, and connecting with like-minded enthusiasts within a curated community.

Membership requirements

Joining SF CLUB requires a membership fee of €50,000. Simply Fy promises a particularly competitive economic model compared to existing alternatives, with full terms to be revealed at the official September launch.

This pricing strategy targets a demographic for whom the supercar is as much a lifestyle accessory and status symbol as a performance machine.

Pre-launch event in June

Before the official September rollout, SF CLUB makes its mark with a pre-launch event on June 9 in Paris. A supercar convoy will traverse the capital in the evening, followed by a private reception where the founders will formally present the project.

Smart positioning for an evolving market

What makes this proposition clever is that it doesn't target only hardcore performance enthusiasts who can recite Nürburgring lap times. At this membership level, the audience includes those for whom the supercar is primarily a lifestyle accessory—a symbol of a certain way of living.

From Burgundy estates to motorsport events to Parisian dinners, SF CLUB is selling membership, community, and a carefully curated social ecosystem as much as car access. In elite circles, that's precisely what moves the needle.

Source: leblogauto