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Ferrari Luce Electric: Social Media Erupts Over New Design
Ferrari's first all-electric car has triggered harsh criticism online. The Luce faces a wave of mockery and disappointment since its unveiling.
Published on · Per: caradisiac
A Disappointing Reveal
Ferrari unveiled the Luce, its first fully electric vehicle, on Monday evening. The announcement was meant to mark a major milestone in the Italian carmaker's transition strategy. Instead, the response has been far from enthusiastic.
On social media, particularly Instagram, reactions have ranged from disappointment to outright derision. Critics have not held back: "Italian Prius," "looks like a Chinese electric car," "biggest automotive disappointment ever," and unflattering comparisons to other vehicles. Some highlight the aesthetic departure from Ferrari's legacy, while others question the brand's commitment to electrification.
Positive comments are rare. However, one observer offers an interesting perspective: an electric Ferrari couldn't simply resemble a classic Ferrari without facing the same fate as Porsche's electrification efforts. The Luce, according to this analysis, is not a replacement—it's a different car designed to explore a new market segment.
Stock Market Impact and Commercial Reality
The lukewarm public reception extended beyond social media: Ferrari's stock price dropped more than 6% on the morning of the presentation.
However, the Luce is unlikely to weigh heavily on the company's bottom line. Priced at over €500,000 (approximately 5.3 million MAD), it will be the most expensive model in the lineup. For context, Ferrari sold 13,640 vehicles last year with revenues of €7.14 billion, maintaining an exceptional operating margin of 29.5%—four to five times higher than traditional automakers.
The Courage to Be Different
Nevertheless, Ferrari has the financial resources to take risks. The fact that the company left its Instagram comments section open—despite the barrage of criticism—suggests considerable confidence.
Once the final Luce is revealed, we'll discover whether Ferrari has succeeded in its gamble: creating an electric car worthy of the Prancing Horse, even if it means breaking from past aesthetic codes. As Coco Chanel once said, you rarely get a second chance to make a good first impression.
Source: caradisiac
