Ford launches 7 new European models by 2029

Ford unveiled its ambitious roadmap for the European market during an event held in Austria, marking a major comeback after years of contraction on the continent. The American automaker is deploying a comprehensive program aimed at redefining its presence across Europe.

Five new passenger vehicles by 2029

Ford's strategy centers on launching five new passenger vehicles manufactured in Europe:

• A multi-energy compact SUV from the Bronco family, with production starting in Valencia, Spain in 2028
• A fully electric city car
• A small electric SUV inspired by rally heritage
• Two additional multi-energy crossovers

Ford is leveraging its motorsports and rally heritage to develop these new models. These vehicles represent a diversified approach, moving away from the era of mass-market Fiesta and Ka offerings.

Two commercial vehicles for professional users

Ford's commercial lineup expands with the Ranger Super Duty, a pickup truck designed for intensive use cases—emergency services, forestry, mining, and military operations. With a combined payload and towing capacity of 8 tonnes, it can tow up to 4.5 tonnes and carry approximately 2 tonnes of payload depending on configuration.

The second addition is the Transit City, a 100% electric van designed for urban fleets operating in low-emission zones. Order books open in Q2 2026, with first deliveries expected before year-end.

Strengthening connected and digital services

Beyond vehicles, Ford is advancing its digital offerings through Ford Pro, its commercial vehicle division. Over 1.2 million European customers already use Ford's connected services. Ford Pro vehicles have featured integrated modems since 2019, enabling real-time data transmission and predictive maintenance capabilities.

Ford is also extending "Dealer Uptime Services" to small enterprises, allowing dealers to monitor connected vehicle health and anticipate repairs before workshop arrival. The company plans to develop subscription-based services to increase software and service revenue streams.

Advocating for gradual electrification

Ford is calling for greater flexibility in the European regulatory framework governing electrification. The company argues that CO2 emission targets should account for actual consumer demand and charging infrastructure deployment. This aligns Ford with other manufacturers questioning the viability of 100% electric by 2035.

Ford advocates for recognition of plug-in hybrid technologies and extended-range electric vehicles as part of the energy transition strategy, rather than pursuing a solely electric approach.

Source: leblogauto