Comparator
Kia Sportage vs BYD Atto 3 — Side by side
Detailed face-off between the Kia Sportage and the BYD Atto 3: price, full specs, equipment, pros and watch-outs. Updated 2026.
↔ SwapAt a glance
Both models share a near-identical entry price (MAD 339,000 vs MAD 339,000).
Editorial verdict
Which should you pick?
Loading comparison…
Spec sheet comparison
| — | Kia Sportage | BYD Atto 3 |
|---|---|---|
| Brand | Kia | BYD |
| Body | SUV | SUV |
| Fuel | Petrol | Electric |
| Gearbox | Auto. dual-clutch | Single-speed |
| Power | 180 ch | 204 ch |
| Battery | — | 60.48 kWh |
| Range | — | 420 km |
| Consumption | 7.2 L/100 km | — |
| Year | 2026 | 2026 |
| Entry price | MAD 339,000 | MAD 339,000 |
| Top trim price | MAD 515,000 | MAD 449,000 |
Pros and watch-outs
KiaSportage
Pros
- Analysing Moroccan-market strengths…
Watch-outs
- Analysing watch-outs…
BYDAtto 3
Pros
- Durable LFP Blade battery, 8-year warranty
- Premium equipment standard from the base trim
- 420 km WLTP range, enough for Casablanca–Rabat round-trip
- Auto Hall Mobility network expanding (6 cities)
Watch-outs
- DC charging capped at 88 kW, behind 2026 standards
- 440 L boot is decent but unremarkable for an SUV
- Polarizing interior styling, not to everyone's taste
Go further
KiaSportage
BYDAtto 3
Frequently asked — Kia Sportage vs BYD Atto 3
Kia Sportage or BYD Atto 3: which to pick in Morocco 2026?
It depends on your profile. If your top criterion is overall budget, look at the BYD Atto 3 (entry MAD 339,000). If you prioritise the engine or standard equipment, compare the spec sheet above line by line. For purely urban use in Morocco, fuel consumption and exterior size matter more than power; for long Casa-Tanger or Casa-Marrakech trips, power and motorway comfort become decisive.
What's the price gap between the Kia Sportage and the BYD Atto 3?
The Kia Sportage starts at MAD 339,000 versus MAD 339,000 for the BYD Atto 3, a 0% gap at entry. On top trims, the gap may close or invert — check each model's detailed page for the exact figure on the trim you're considering.
Which one holds value better when sold used?
In Morocco, Japanese and German C-SUVs (Toyota RAV4, VW Tiguan) typically retain 65-70% of their new price at 3 years, ahead of Chinese brands and newer SUVs that plateau around 55-60%. For an exact figure on your model, run the estimator at the top of each model page — it computes median + p25-p75 range based on the year and mileage you enter.
Where can the Kia Sportage and BYD Atto 3 be test-driven in Morocco?
Both models are sold through their importers' official dealer networks in Morocco. For the latest list with addresses and phone numbers, see each model's /neuf/ page — every page lists the official importer and helps you find the nearest dealer to your city.