Comparator
BYD Atto 3 vs Ford Kuga — Side by side
Detailed face-off between the BYD Atto 3 and the Ford Kuga: price, full specs, equipment, pros and watch-outs. Updated 2026.
↔ SwapAt a glance
Both models share a near-identical entry price (MAD 339,000 vs MAD 339,000).
Editorial verdict
Which should you pick?
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Spec sheet comparison
| — | BYD Atto 3 | Ford Kuga |
|---|---|---|
| Brand | BYD | Ford |
| Body | SUV | SUV |
| Fuel | Electric | Plug-in hybrid |
| Gearbox | Single-speed | CVT |
| Power | 204 ch | 243 ch |
| Battery | 60.48 kWh | — |
| Range | 420 km | — |
| Consumption | — | 1.4 L/100 km |
| Year | 2026 | 2026 |
| Entry price | MAD 339,000 | MAD 339,000 |
| Top trim price | MAD 449,000 | MAD 449,000 |
Pros and watch-outs
BYDAtto 3
Pros
- Durable LFP Blade battery, 8-year warranty
- Premium equipment standard from the base trim
- 420 km WLTP range, enough for Casablanca–Rabat round-trip
- Auto Hall Mobility network expanding (6 cities)
Watch-outs
- DC charging capped at 88 kW, behind 2026 standards
- 440 L boot is decent but unremarkable for an SUV
- Polarizing interior styling, not to everyone's taste
FordKuga
Pros
- 14.4 kWh battery — largest PHEV in Morocco at this price
- ~70 km EV range — covers 90% of home-to-work trips
- 1.4 L/100 km WLTP optimal hybrid cycle consumption
- Reduced TVM vignette (0 MAD/year PHEV — exempt — vs 4-5k pure gasoline)
- High-voltage battery warranty 8 years / 160,000 km SCAMA
Watch-outs
- No pure-gasoline or diesel version — PHEV only in the MA catalogue
- CVT noisy under full motorway load (continuous high rev)
- No 4WD version — FWD only
Go further
Frequently asked — BYD Atto 3 vs Ford Kuga
BYD Atto 3 or Ford Kuga: which to pick in Morocco 2026?
It depends on your profile. If your top criterion is overall budget, look at the Ford Kuga (entry MAD 339,000). If you prioritise the engine or standard equipment, compare the spec sheet above line by line. For purely urban use in Morocco, fuel consumption and exterior size matter more than power; for long Casa-Tanger or Casa-Marrakech trips, power and motorway comfort become decisive.
What's the price gap between the BYD Atto 3 and the Ford Kuga?
The BYD Atto 3 starts at MAD 339,000 versus MAD 339,000 for the Ford Kuga, a 0% gap at entry. On top trims, the gap may close or invert — check each model's detailed page for the exact figure on the trim you're considering.
Which one holds value better when sold used?
In Morocco, Japanese and German C-SUVs (Toyota RAV4, VW Tiguan) typically retain 65-70% of their new price at 3 years, ahead of Chinese brands and newer SUVs that plateau around 55-60%. For an exact figure on your model, run the estimator at the top of each model page — it computes median + p25-p75 range based on the year and mileage you enter.
Where can the BYD Atto 3 and Ford Kuga be test-driven in Morocco?
Both models are sold through their importers' official dealer networks in Morocco. For the latest list with addresses and phone numbers, see each model's /neuf/ page — every page lists the official importer and helps you find the nearest dealer to your city.