Comparator
BMW Série 3 vs Lexus ES — Side by side
Detailed face-off between the BMW Série 3 and the Lexus ES: price, full specs, equipment, pros and watch-outs. Updated 2026.
At a glance
The BMW Série 3 is 7% cheaper than the Lexus ES (MAD 549,000 vs MAD 589,000).
Editorial verdict
Which should you pick?
Loading comparison…
Spec sheet comparison
| — | BMW Série 3 | Lexus ES |
|---|---|---|
| Brand | BMW | Lexus |
| Body | Sedan | Sedan |
| Fuel | Petrol | Hybrid |
| Gearbox | Automatic | Automatic |
| Power | 245 ch | 215 ch |
| Consumption | 6.4 L/100 km | 5.3 L/100 km |
| Year | 2026 | 2026 |
| Entry price | MAD 549,000 | MAD 589,000 |
| Top trim price | MAD 769,000 | MAD 699,000 |
Pros and watch-outs
BMW Série 3
Pros
- Standard rear-wheel drive — best-in-class 50/50 balance in D-premium segment
- iDrive 8.5 + 14.9'' Curved Display — best on-board tech in segment
- Respected B48 engines — 200k km+ reliability in MA per Smeia
- 330e PHEV 65 km EV WLTP — reduced TVM vignette exempt (0 MAD/year)
- M3 Competition 510 hp on request — unique performance version in MA catalogue
Watch-outs
- No Touring estate version imported (sedan only)
- No cheaper 318i entry (Audi A4 35 TFSI at 519k remains most accessible)
- 320d diesel at 10 fiscal HP — unfavourable ~3,600 MAD/year vignette
Lexus ES
Pros
- Iconic executive hybrid sedan since 1989 — Lexus founding model
- Lexus ~65% 3-year resale — best in MA premium D-sedan segment
- 5.3 L/100 WLTP consumption + 0 MAD TVM (hybrid exempt)
- 17-speaker Mark Levinson + standard leather upholstery + 10'' head-up display
- Toyota e-CVT reliability + 10-year / 1M km Toyota Care battery warranty
Watch-outs
- No PHEV or sport RWD version (vs 3 Series 330e PHEV / AMG E 53 Hybrid)
- Shared Toyota Camry platform — +170-210k MAD Lexus premium for same mechanics
- 4.98 m long format — difficult MA urban parking vs Camry 4.89 m
Go further
BMW Série 3
Lexus ES
Frequently asked — BMW Série 3 vs Lexus ES
BMW Série 3 or Lexus ES: which to pick in Morocco 2026?
It depends on your profile. If your top criterion is entry price, look at the BMW Série 3 (entry MAD 549,000). If you prioritise the engine or standard equipment, compare the spec sheet above line by line. For purely urban use in Morocco, fuel consumption and exterior size matter more than power; for long Casa-Tanger or Casa-Marrakech trips, power and motorway comfort become decisive.
What's the price gap between the BMW Série 3 and the Lexus ES?
The BMW Série 3 starts at MAD 549,000 versus MAD 589,000 for the Lexus ES, a 7% gap at entry. On top trims, the gap may close or invert — check each model's detailed page for the exact figure on the trim you're considering.
Which one holds value better when sold used?
In Morocco, Japanese and German C-SUVs (Toyota RAV4, VW Tiguan) typically retain 65-70% of their new price at 3 years, ahead of Chinese brands and newer SUVs that plateau around 55-60%. For an exact figure on your model, run the estimator at the top of each model page — it computes median + p25-p75 range based on the year and mileage you enter.
Where can the BMW Série 3 and Lexus ES be test-driven in Morocco?
Both models are sold through their importers' official dealer networks in Morocco. For the latest list with addresses and phone numbers, see each model's /neuf/ page — every page lists the official importer and helps you find the nearest dealer to your city.