Comparator
Peugeot 308 vs Audi A1 Sportback — Side by side
Detailed face-off between the Peugeot 308 and the Audi A1 Sportback: price, full specs, equipment, pros and watch-outs. Updated 2026.
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Both models share a near-identical entry price (MAD 343,000 vs MAD 339,000).
Editorial verdict
Which should you pick?
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Spec sheet comparison
| — | Peugeot 308 | Audi A1 Sportback |
|---|---|---|
| Brand | Peugeot | Audi |
| Body | Hatchback | Hatchback |
| Fuel | Plug-in hybrid | Petrol |
| Gearbox | Automatic | Auto. dual-clutch |
| Power | 180 ch | 207 ch |
| Battery | 12.4 kWh | — |
| Range | 60 km | — |
| Consumption | 1.4 L/100 km | 5.7 L/100 km |
| Year | 2026 | 2026 |
| Entry price | MAD 343,000 | MAD 339,000 |
| Top trim price | MAD 384,200 | MAD 429,000 |
Pros and watch-outs
Peugeot308
Pros
- 60 km full-electric range — covers daily urban commutes
- Peugeot i-Cockpit — compact wheel + 10" screen + 3D cluster
- PHEV-cycle consumption 1.4 L/100 km (with regular charging)
- Partial vignette exemption (25% hybrid reduction)
- Modern 2024 design (front-end light-claw signature)
Watch-outs
- 339k+ ticket for a compact — Corolla Hybrid HEV at 269k
- Without charging, hybrid mode consumes 5.5 L/100 km (PHEV advantage lost)
- Limited rear space — Peugeot signature, no gain vs 208
AudiA1 Sportback
Pros
- 339k MAD entry price — premium Audi B-segment vs Mini Cooper 449k+
- A1 40 TFSI S Line 207 hp — sporty drivetrain rare in B-segment
- 10.25" Virtual Cockpit digital + 8.8" central touchscreen cabin
- Proven MQB-A0 platform Polo/Fabia
- Auto Hall Audi Maroc — premium 8-dealership network
Watch-outs
- Production end 2027 without direct Audi B-segment successor
- 3-year resale could drop after production end announcement
- Limited rear space (B-segment hatch silhouette 4.03 m)
Go further
Peugeot308
AudiA1 Sportback
Frequently asked — Peugeot 308 vs Audi A1 Sportback
Peugeot 308 or Audi A1 Sportback: which to pick in Morocco 2026?
It depends on your profile. If your top criterion is overall budget, look at the Audi A1 Sportback (entry MAD 339,000). If you prioritise the engine or standard equipment, compare the spec sheet above line by line. For purely urban use in Morocco, fuel consumption and exterior size matter more than power; for long Casa-Tanger or Casa-Marrakech trips, power and motorway comfort become decisive.
What's the price gap between the Peugeot 308 and the Audi A1 Sportback?
The Peugeot 308 starts at MAD 343,000 versus MAD 339,000 for the Audi A1 Sportback, a 1% gap at entry. On top trims, the gap may close or invert — check each model's detailed page for the exact figure on the trim you're considering.
Which one holds value better when sold used?
In Morocco, Japanese and German C-SUVs (Toyota RAV4, VW Tiguan) typically retain 65-70% of their new price at 3 years, ahead of Chinese brands and newer SUVs that plateau around 55-60%. For an exact figure on your model, run the estimator at the top of each model page — it computes median + p25-p75 range based on the year and mileage you enter.
Where can the Peugeot 308 and Audi A1 Sportback be test-driven in Morocco?
Both models are sold through their importers' official dealer networks in Morocco. For the latest list with addresses and phone numbers, see each model's /neuf/ page — every page lists the official importer and helps you find the nearest dealer to your city.