New car · SUV · Electric
Smart 1 2026 — Morocco price
from MAD 424,000 to MAD 539,000
The Smart #1 is a compact electric SUV that brings European premium flair to Morocco's growing EV scene. Priced from 424,000 to 539,000 DH, it spans four trims — including the performance-focused Brabus — and targets urban professionals seeking a stylish, tech-loaded alternative to mainstream crossovers. Built on a platform co-developed with Mercedes-Benz and Geely, the Smart #1 punches above its size with a refined interior, fast charging capability, and a silhouette that turns heads on Casablanca's boulevards and Rabat's ring roads alike.
Key specifications
- Body
- SUV
- Fuel
- Electric
- Year
- 2026
- Availability
- On sale
Trims & prices
| Trim | Price |
|---|---|
| 200 Kw At Premium | MAD 494,000 |
| 200 Kw At Pro | MAD 424,000 |
| 200 Kw At Pro | MAD 469,000 |
| 315 Kw At Brabus | MAD 539,000 |
Pros
- Premium Mercedes-Benz co-engineering pedigree at a compact SUV price
- Four trims give real choice, from daily driver to Brabus performance
- Spacious, tech-rich interior that outpunches its exterior footprint
- DC fast charging support reduces range anxiety on urban-to-city runs
- Distinctive styling stands out in Morocco's increasingly crowded EV market
Watch out for
- Morocco's public fast-charging network is still thin outside major cities
- Starting price of 424,000 DH puts it well above mainstream EV rivals
- Brand awareness and after-sales network in Morocco remain limited
- No AWD option below the Brabus trim for those wanting all-weather confidence
Our verdict
What Is the Smart #1?
The Smart #1 is the brand's reinvention for the electric age — a compact SUV that trades the iconic city microcar DNA for a boldly styled, fully electric crossover. Co-engineered by Mercedes-Benz and Geely under the revived Smart brand, it sits on the Sustainable Experience Architecture (SEA) platform and arrives in Morocco in four distinct trims ranging from 424,000 DH (Pro) to 539,000 DH (Brabus).
Trim Lineup in Morocco
| Trim | Price (DH) | |---|---| | 200 kW AT Pro | 424,000 | | 200 kW AT Pro | 469,000 | | 200 kW AT Premium | 494,000 | | 315 kW AT Brabus | 539,000 |
The entry Pro trims offer a single rear motor with 200 kW, while the Premium adds equipment layers on the same powertrain. The Brabus variant steps up to 315 kW for a noticeably sportier character — expect sharper throttle response and a distinctive aero bodykit.
Market Positioning in Morocco
In Morocco, the Smart #1 slots into a niche that's still relatively uncrowded: premium compact electric SUVs. Its closest rivals are the BYD Atto 3, the MG4/ZS EV, and the Volvo EX30 — though none combine the Mercedes-Benz co-engineering badge with this level of interior finish at the same footprint. It appeals most to urban professionals in Casablanca, Rabat, and Marrakech who want something distinctly different from the mass-market offerings flooding the Moroccan EV market.
Who Should Buy It?
The Smart #1 suits buyers who commute within city limits and make occasional long-distance runs, provided charging infrastructure is accessible — Morocco's fast-charging network is still developing, so route planning remains important. The spacious cabin, panoramic roof, and over-the-air software updates keep it feeling contemporary. If the standard trims feel sufficient, the Pro at 424,000 DH represents a compelling entry into genuine premium EV territory. Brabus buyers, on the other hand, get a performance flagship with genuine bragging rights in any car park in the kingdom.
Charging & Practicality
The SEA platform supports DC fast charging, which significantly reduces downtime on longer journeys. Home installation of an AC wallbox — readily available through specialist electricians in Morocco's major cities — is strongly recommended to get the most from day-to-day ownership.
Morocco price benchmark
What's your used Smart 1 worth?
Median and indicative range by year and mileage. Open methodology, refreshed continuously.
How we calculate
The most accurate used-car estimator in Morocco. Our prices are calibrated on the real Moroccan market: official dealer prices, resale ranges observed on the leading second-hand platforms, brand-by-brand resilience (Toyota, Renault and Dacia hold their value better; German premium drops faster after year 4; Chinese newcomers depreciate faster), a progressive mileage penalty and segment-level variance. Methodology continuously updated.
Occasion
This 1 used
Browse listings and the average valuation of the Smart 1 used.
See used →Frequently asked
What is the price of the Smart #1 in Morocco?
How does the Smart #1 compare to the BYD Atto 3 in Morocco?
Can I charge the Smart #1 at home in Morocco?
Is the Smart #1 Brabus worth the premium over the Pro?
What is the Smart #1 body type and how big is it?
Who imports or distributes the Smart #1 in Morocco?
Compare with…
Compare the Smart 1
Direct rivals at the same size and budget — full side-by-side.