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Jaecoo J7 2026 — Morocco price

from MAD 338,000 to MAD 363,000

The Jaecoo J7 is a stylish mid-size SUV making its mark on the Moroccan market with bold design and a choice of turbocharged petrol or plug-in hybrid powertrains. Priced between 338,000 and 363,000 DH, it competes head-on with established names in the segment. Whether you're after a sporty daily driver or a fuel-efficient PHEV for Morocco's urban sprawl, the J7 delivers a premium feel at a price point that challenges the status quo.

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Body: SUV
Fuel: Gasoline
Year: 2026
Availability: On sale

Trims & prices

Trim	Price	Power	Use / Range
16l Tgdi Dct7 Lux	MAD 338,000	—	—
16l Tgdi Dct7 Lux	MAD 342,000	—	—
Phev Shs 15 Tgdi 1dht Lux	MAD 359,000	—	—
Phev Shs 15 Tgdi 1dht Lux Bi Ton	MAD 363,000	—	—

Pros

PHEV option reduces running costs — valuable given Morocco's fuel prices
Bold, distinctive styling that stands out in its segment
Dual-clutch 7-speed gearbox on petrol trims for smooth, responsive driving
Four trim configurations give buyers genuine choice including Bi-Ton finish
Backed by Chery Group's growing global reliability track record

Watch out for

Brand is new to Morocco — dealer network and after-sales coverage still maturing
Resale value unproven compared to Kia, Hyundai, or Toyota rivals
PHEV charging infrastructure outside major Moroccan cities remains limited
Price gap between petrol and PHEV trims is significant (~21,000 DH)

Our verdict

What Is the Jaecoo J7?

The Jaecoo J7 is a compact-to-mid-size SUV from Jaecoo, a standalone lifestyle-oriented brand under the Chery Automobile Group — one of China's largest automotive conglomerates. Positioned as a premium, design-forward alternative, the J7 arrives in Morocco at a time when Chinese brands are rapidly building credibility in the local market. The model sits in the highly competitive 300,000–370,000 DH SUV bracket, where buyers have historically gravitated towards names like the Kia Sportage, Hyundai Tucson, and MG HS.

Trims & Powertrains Available in Morocco

The Moroccan lineup offers four distinct configurations:

1.6L TGDI DCT7 Lux — 338,000 DH
1.6L TGDI DCT7 Lux — 342,000 DH *(likely a variant or colour-dependent configuration)*
PHEV SHS 1.5 TGDI 1DHT Lux — 359,000 DH
PHEV SHS 1.5 TGDI 1DHT Lux Bi-Ton — 363,000 DH

The petrol variants are powered by a 1.6-litre turbocharged direct-injection engine paired with a 7-speed dual-clutch gearbox — a combination that promises responsive performance for both city driving and highway cruising on routes like Casablanca–Marrakech or Rabat–Tanger. The PHEV trims use a 1.5-litre turbocharged engine in a plug-in hybrid architecture, appealing to buyers in cities like Casablanca, Rabat, and Agadir who want to reduce fuel costs without committing fully to electric.

Who Is It For?

The J7 targets Moroccan buyers aged 30–50 who want a modern, feature-rich SUV with European-adjacent aesthetics, without paying the premium of a European badge. The Bi-Ton PHEV variant in particular appeals to buyers who want to stand out aesthetically. Families looking for a spacious interior and tech-loaded cabin, as well as young professionals wanting a statement car, are the natural audience.

Market Positioning

Jaecoo is positioning the J7 as a premium-feel product at a challenger price. Against the Kia Sportage (which starts around similar figures), the J7 competes on design freshness and standard equipment levels. The PHEV option also gives it an edge in a market increasingly aware of fuel costs, especially as petrol prices remain volatile in Morocco.

Morocco price benchmark

What's your used Jaecoo J7 worth?

Median and indicative range by year and mileage. Open methodology, refreshed continuously.

How we calculate

The most accurate used-car estimator in Morocco. Our prices are calibrated on the real Moroccan market: official dealer prices, resale ranges observed on the leading second-hand platforms, brand-by-brand resilience (Toyota, Renault and Dacia hold their value better; German premium drops faster after year 4; Chinese newcomers depreciate faster), a progressive mileage penalty and segment-level variance. Methodology continuously updated.

Occasion

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Frequently asked

What is the price of the Jaecoo J7 in Morocco?

The Jaecoo J7 is available in Morocco between 338,000 and 363,000 DH depending on the trim. The entry petrol trim starts at 338,000 DH, while the top-spec PHEV Bi-Ton version reaches 363,000 DH.

Is the Jaecoo J7 available as a hybrid in Morocco?

Yes. Two of the four available trims are plug-in hybrid (PHEV) variants using a 1.5L turbocharged engine with an electric motor. These are priced at 359,000 DH and 363,000 DH respectively. They suit city drivers in Casablanca or Rabat looking to cut fuel expenses.

How does the Jaecoo J7 compare to the Kia Sportage in Morocco?

Both SUVs compete in a similar price bracket and offer turbocharged engines with modern cabin technology. The J7 distinguishes itself with fresher styling and a PHEV option, while the Sportage benefits from a more established dealer network and proven resale value in Morocco.

Who imports and distributes Jaecoo in Morocco?

Jaecoo is the lifestyle sub-brand of the Chery Automobile Group. The official importer and distribution details for Morocco should be confirmed at the point of sale or through the brand's official Moroccan channels, as the network is still being established.

Is the Jaecoo J7 a good choice for long-distance driving in Morocco?

The 1.6L TGDI petrol engine paired with a 7-speed DCT is well-suited for highway routes such as Casablanca–Marrakech or Tanger–Fès. The PHEV trims are more optimised for urban or mixed driving where the electric range can be utilised more effectively.

What does 'Bi-Ton' mean on the Jaecoo J7?

The 'Bi-Ton' designation refers to a two-tone exterior colour finish, typically featuring a contrasting roof colour. It is available exclusively on the top-spec PHEV trim at 363,000 DH and is aimed at buyers who want a more distinctive, personalised look.

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