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O'Voiture — Auto & Moto

New cars

Fiat in Morocco — Prices, spec sheets, full lineup

Italy's small-car icon — legendary 500 design and electric pivot in the 500e in Morocco.

Fiat lineup in Morocco

8 models on sale or arriving soon

Fiat 500
Hatchback Gasoline

Fiat 500

The Fiat 500 is an iconic Italian city car that brings effortless style and urban agility to Moroccan roads. Available in four trims ranging from 179,500 to 212,150 DH, it targets buyers who want a distinctive, characterful hatchback in Morocco's growing small-car segment. With its retro-modern design, compact dimensions perfect for city driving, and a range of well-equipped variants including the stylish Dolcevita, the Fiat 500 stands out as a fashion-forward choice in an increasingly competitive market.

From

MAD 179,500

Fiat Tipo
Hatchback Gasoline

Fiat Tipo

Fiat's rational compact — 1.0 turbo 100 hp or 1.5 Hybrid 130 hp, from 199,000 MAD at Sopriam.

From

MAD 199,000

6.0 L / 100 km

Fiat Doblò
Van Gasoline

Fiat Doblò

Fiat's 5/7-seat ludospace — 1.2 PureTech 130 hp or electric E-Doblò, from 219,000 MAD at Sopriam.

From

MAD 219,000

6.2 L / 100 km

Fiat 500c
Hatchback Gasoline

Fiat 500c

The Fiat 500c is a stylish retro-inspired hatchback that brings Italian flair to Moroccan roads. Available in a single Dolcevita Cabriolet trim at 222,050 DH, it targets urban drivers who value personality and premium feel over raw practicality. Compact dimensions make it ideal for city living in Casablanca, Rabat, or Marrakech, while its distinctive design turns heads wherever it goes. If you're looking for a fashion-forward city car with a convertible twist, the 500c is a rare proposition in the Moroccan market.

From

MAD 222,050

Fiat 500e
Hatchback Electric

Fiat 500e

The Italian icon in 100% electric form — 117 hp, 320 km WLTP, from 269,000 MAD at Sopriam.

From

MAD 269,000

320 km range

Fiat 500X
SUV Hybrid

Fiat 500X

Fiat's B-SUV crossover — 1.5 Hybrid 130 hp 7-DCT, from 269,000 MAD at Sopriam.

From

MAD 269,000

5.7 L / 100 km

Fiat 600
Crossover Gasoline

Fiat 600

The Fiat 600 arrives in Morocco as a compact crossover blending Italian style with modern hybrid and electric powertrains. Priced from 287,900 to 482,900 DH, it targets urban Moroccan drivers who want a premium-feeling city SUV without stretching to a full-size model. With three trims — including a fully electric BEV variant — the 600 competes squarely with the Peugeot 2008 and Renault Captur. It's a significant step up from the Fiat 500 family, offering genuine practicality, a raised driving position, and a refined cabin.

From

MAD 287,900

Fiat 600e
Crossover Electric

Fiat 600e

The Fiat 600e brings Italian design and full electric power to Morocco's growing EV market. Priced at 488,900 DH in its single La Prima trim, this compact crossover blends a stylish urban silhouette with a modern, tech-forward cabin. Ideal for city drivers and young families in Casablanca, Rabat, or Marrakech looking to cut fuel costs and reduce emissions, the 600e positions itself as a premium yet accessible entry into electric mobility — backed by Fiat's refreshed commitment to electrification in the region.

From

MAD 488,900

About Fiat

Fiat (Fabbrica Italiana Automobili Torino, 1899) is Italy's most iconic carmaker — inventor of the original Fiat 500 (1957, 4 million units, global design icon), the 124 (1960s best-seller), the Panda (1980s European best-seller) and the Punto. Today part of the Stellantis group, Fiat keeps its distinctive Italian identity and remains #1 in Italy and Brazil. In Morocco, the brand is distributed by Sopriam — the same importer as Peugeot, Citroën, Opel, Škoda, Jeep and DS — through shared Stellantis MA dealerships. The 2026 MA lineup spans four models: the 500 and 500e (A-segment city car, icon design, 500e electric 320 km), the Panda (minimalist B-segment), the 500X (B-SUV crossover), and the Doblò Combi / E-Doblò (utility 5/7-seat ludospace, Stellantis twin of the Berlingo and Rifter). Fiat in Morocco positions itself on three pillars: iconic Italian design (the 500 remains an object of desire regardless of mechanics), accessible A and B-segment prices, shared Stellantis mechanics (PureTech gasoline, e-Hybrid mild, 42 kWh CMP-EV battery for the 500e).