New cars
DS Automobiles in Morocco — Prices, spec sheets, full lineup
Stellantis' French premium wing — exclusive design, refined finishes, a Latin alternative to German premium.
DS Automobiles lineup in Morocco
4 models on sale or arriving soon
Ds Ds3
The DS 3 is a premium French compact coupe that brings genuine Parisian flair to Morocco's growing luxury car segment. Available in a wide range of trims — from the entry-level 1.2 PureTech Chic at 207,900 DH to the fully loaded Crossback 1.5 HDi 130 ETA8 Montmartre at 425,000 DH — the DS 3 targets style-conscious Moroccan buyers seeking a distinctive alternative to mainstream hatchbacks. With both classic and Crossback (raised SUV-inspired) variants on offer, it covers a broad spectrum of tastes and budgets within the premium compact space.
From
MAD 207,900
Ds Ds5
The DS 5 is DS Automobiles' flagship sedan, blending French premium design with refined driving comfort. Available in Morocco in three trims — Chic manual, Chic automatic, and the range-topping So Chic — all powered by efficient BlueHDi diesel engines, it targets buyers seeking a distinctive alternative to German luxury. Priced from 339,900 to 435,900 DH, the DS 5 positions itself as an attainable yet genuinely upmarket choice in the Moroccan premium segment.
From
MAD 339,900
Ds Ds4
The DS 4 is a French premium crossover that brings bold styling and a refined cabin to Morocco's competitive mid-size segment. Powered exclusively by a 1.5 BlueHDi 130 diesel engine paired with an ETA8 automatic gearbox, it is available in five trims ranging from 370,900 to 469,900 DH. With its Parisian design language, advanced driver-assistance tech, and upmarket finishes, the DS 4 targets buyers who want something distinctly different from the German mainstream.
From
MAD 370,900
Ds Ds7
The DS 7 is DS Automobiles' flagship SUV, blending French luxury craftsmanship with modern technology at a price range of 429,900 to 699,900 DH in Morocco. Available in diesel and plug-in hybrid (PHEV) versions, it targets buyers seeking premium European distinction over mainstream rivals. With an elegantly appointed cabin, advanced driver-assistance systems, and a lineup of richly named trims, the DS 7 stakes a clear claim as a sophisticated alternative in Morocco's growing premium SUV segment.
From
MAD 429,900
About DS Automobiles
DS Automobiles is a French premium brand launched in 2014, heir to the prestigious Citroën DS name (1955-1975) — the sedan that defined an era of French automotive history. Initially a Citroën sub-brand, DS became standalone in 2014 then joined Stellantis during the FCA-PSA merger in 2021. Its editorial stance: offer a French alternative to the BMW-Mercedes-Audi German triumvirate, with a clear bet on interior design (premium materials: Nappa leather, Alcantara, Watchstrap wood, *clous de Paris* finishes) and on hybrid/PHEV/electric powertrains (the entire lineup is electrified). In Morocco, the brand is distributed by Sopriam — which also handles Peugeot, Citroën, Opel and Škoda — through a dedicated *DS Salon* network in Casablanca (Avenue Hassan II) and Rabat. The Moroccan lineup spans the DS 3 Crossback (B-segment urban SUV, fully-electric E-Tense version available), the DS 4 (C-segment compact in a raised-sedan silhouette), the DS 7 Crossback (D-segment family SUV, flagship, PHEV E-Tense 4x4 up to 300 hp), and the DS 9 (E-segment full-size sedan). DS rides on Stellantis technical platforms (CMP, EMP2, STLA Medium) but invests particular care into UI/UX integration and acoustic isolation. Moroccan volume is modest but the customer base is targeted (senior executives, decision-makers). Pricing: from around 380,000 MAD for a DS 3 Crossback, over 700,000 for a top-spec DS 7 PHEV.