New cars
Cupra in Morocco — Prices, spec sheets, full lineup
Volkswagen Group's Spanish performance brand — tribal copper design and performance for young executives in Morocco.
Cupra lineup in Morocco
6 models on sale or arriving soon
Cupra Leon
Cupra's sporty compact — 1.5 TSI 150 hp, e-Hybrid 204 hp or VZ PHEV 333 hp, from 379,000 MAD at Cupra Maroc.
From
MAD 379,000
1.3 L / 100 km
Cupra Terramar
The Cupra Terramar is a bold, sporty SUV that brings the Spanish brand's performance DNA to the Moroccan market, priced from 425,900 DH. Available in both gasoline and plug-in hybrid (PHEV) versions, it targets drivers who want something more distinctive than a mainstream compact SUV. With four trims spanning Ocean, Canyon, Moon, and VZ editions, the Terramar blends sharp design, tech-forward cabins, and driving excitement — making it one of the more compelling newcomers in Morocco's growing premium SUV segment.
From
MAD 425,900
Cupra Formentor
Cupra's firstborn sporty coupé-SUV — 1.5 TSI 150 hp, e-Hybrid 204 hp or VZ PHEV 333 hp, from 449,000 MAD at Cupra Maroc.
From
MAD 449,000
1.4 L / 100 km
Cupra Born
Cupra's sporty electric compact — 231 hp / 549 km range or VZ 326 hp performance, from 459,000 MAD at Cupra Maroc.
From
MAD 459,000
549 km range
Cupra Ateca
The Cupra Ateca brings a sharp, performance-driven twist to the compact SUV segment in Morocco. Priced between 520,900 and 570,900 DH, it targets drivers who want more than mainstream — combining punchy gasoline performance with a distinctive, sport-oriented identity. Two trims are available locally: the entry Vz and the range-topping Copper. If you find standard SUVs too bland, the Ateca is Cupra's statement that practical and exciting can share the same roof.
From
MAD 520,900
Cupra Tavascan
Cupra's sporty electric C-SUV — Endurance 286 hp RWD or VZ 340 hp AWD, from 559,000 MAD at Cupra Maroc.
From
MAD 559,000
549 km range
About Cupra
Cupra (Martorell, 2018 — initially SEAT's performance department, spun off as a standalone brand) is Volkswagen Group's performance brand targeting a young, urban audience. Cupra shares technical platforms with SEAT, VW, Škoda, Audi (MQB Evo, MEB) while developing its distinctive visual identity: tribal copper emblem (vs SEAT's silver), more aggressive design, sport interior finishes (Cupra bucket seats). In Morocco, Cupra is distributed by Centrale Automobile Chérifienne (CAC) — Cupra Maroc (subsidiary of the group historically importing SEAT in Morocco, now focused on Cupra+SEAT) — through 3 main dealerships (Casablanca Aïn Sebaâ flagship, Rabat Hay Riad, Tangier) plus 2 authorised workshops in Marrakech and Agadir. The 2026 MA lineup spans four models: Born (100% electric compact, MEB platform shared with VW ID.3), Formentor (C-SUV crossover, 1.5 TSI mild-hybrid or PHEV or e-Hybrid VZ), Leon (compact, Audi A3 / VW Golf sister, mild-hybrid or PHEV), and Tavascan (premium electric C-SUV, MEB platform). Cupra in Morocco positions itself on three pillars: VW Group performance at sub-Audi prices, distinctive copper design, young executive 28-40 year-old Casablanca-Rabat audience.