Argus estimator Mercedes-Benz in Morocco

Mercedes-Benz is the world's oldest automotive brand (Carl Benz, 1886) and the #1 premium maker in Morocco with around 35% of the luxury market. The brand is distributed by Auto Hall — Mercedes-Benz Maroc, operating 12 main dealerships (Casablanca Aïn Sebaâ, Mohammedia, Rabat Hay Riad, Tangier, Marrakech, Agadir, Fes, Meknes, Oujda) and around twenty authorised showrooms. In Morocco, the Mercedes lineup spans five families: compacts (A-Class, GLA), sedans (C-Class, E-Class, S-Class), SUVs (GLC, GLE, GLS, G-Class), electrics (EQE, EQS) and performance (AMG). The C-Class remains the portfolio best-seller (~40% of Mercedes sales in the Kingdom), followed by the GLC. Mercedes in Morocco positions itself as the reference for executives, high-end liberal professions and ministerial fleets. Residuals at resale are among the best in premium (~58-62% at 3 years depending on the model).