Comparator
Toyota Hilux vs Isuzu D-Max — Side by side
Detailed face-off between the Toyota Hilux and the Isuzu D-Max: price, full specs, equipment, pros and watch-outs. Updated 2026.
↔ SwapAt a glance
The Toyota Hilux is 12% more expensive than the Isuzu D-Max (MAD 369,000 vs MAD 329,000).
Editorial verdict
Which should you pick?
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Spec sheet comparison
| — | Toyota Hilux | Isuzu D-Max |
|---|---|---|
| Brand | Toyota | Isuzu |
| Body | Pickup | Pickup |
| Fuel | Diesel | Diesel |
| Gearbox | Automatic | Automatic |
| Power | 204 ch | 163 ch |
| Consumption | 8.4 L/100 km | 7.9 L/100 km |
| Year | 2026 | 2026 |
| Entry price | MAD 369,000 | MAD 329,000 |
| Top trim price | MAD 549,000 | MAD 489,000 |
Pros and watch-outs
ToyotaHilux
Pros
- 70-75% resale at 3 years — best in the pickup segment
- Legendary Toyota reliability — parts everywhere in Morocco (rural areas included)
- 1,000 kg payload + 3.5-tonne towing capacity
- Selectable 4×4 with transfer case (4L mode for serious off-road)
- Auto Nejma network 12+ dealers, rural presence (Tan-Tan, Errachidia, Ouarzazate)
Watch-outs
- Average road comfort — more utilitarian than Ford Ranger Wildtrak
- 8.4 L/100 km mixed — high for urban use
- Basic interior on Comfort — need Lounge or Adventure for leather upholstery
IsuzuD-Max
Pros
- Legendary diesel reliability — the 1.9 DDi routinely passes 500,000 km
- True 4x4: electronic low-range plus rear differential lock from the LS trim
- 5-star Euro NCAP, unique among double-cab pickups in the Moroccan market
- 30.5° approach angle and 240 mm ground clearance — relevant on Moroccan tracks
Watch-outs
- Cabin less plush than a Hilux Legend or Ranger Wildtrak at equal trim level
- SODICOM network lighter than Toyota Maroc's 40+ points, especially outside major cities
- 3-year residual value (55-60%) trails the Hilux by 10 points
Go further
ToyotaHilux
IsuzuD-Max
Frequently asked — Toyota Hilux vs Isuzu D-Max
Toyota Hilux or Isuzu D-Max: which to pick in Morocco 2026?
It depends on your profile. If your top criterion is overall budget, look at the Isuzu D-Max (entry MAD 329,000). If you prioritise the engine or standard equipment, compare the spec sheet above line by line. For purely urban use in Morocco, fuel consumption and exterior size matter more than power; for long Casa-Tanger or Casa-Marrakech trips, power and motorway comfort become decisive.
What's the price gap between the Toyota Hilux and the Isuzu D-Max?
The Toyota Hilux starts at MAD 369,000 versus MAD 329,000 for the Isuzu D-Max, a 12% gap at entry. On top trims, the gap may close or invert — check each model's detailed page for the exact figure on the trim you're considering.
Which one holds value better when sold used?
In Morocco, Japanese and German C-SUVs (Toyota RAV4, VW Tiguan) typically retain 65-70% of their new price at 3 years, ahead of Chinese brands and newer SUVs that plateau around 55-60%. For an exact figure on your model, run the estimator at the top of each model page — it computes median + p25-p75 range based on the year and mileage you enter.
Where can the Toyota Hilux and Isuzu D-Max be test-driven in Morocco?
Both models are sold through their importers' official dealer networks in Morocco. For the latest list with addresses and phone numbers, see each model's /neuf/ page — every page lists the official importer and helps you find the nearest dealer to your city.