Village Auto 2026: CAC Launches New Multi-Brand Hub in Morocco

A New Multi-Brand Showroom in Dar Bouazza

Morocco's automotive retail landscape is shifting. The Centrale Automobile Chérifienne (CAC) marks this change with the launch of Village Auto 2026, unveiling a brand-new multi-brand showroom in Dar Bouazza, one of Greater Casablanca's emerging residential hubs.

Spanning over 1,500 m², the facility permanently hosts Volkswagen, Škoda, SEAT, and CUPRA in an environment aligned with international group standards. Conceived as a next-generation automotive hub, the showroom prioritizes immersive, fluid retail: a central lounge, dedicated discovery spaces, and specialized advisors put consultation before transaction.

Honor guest Audi joins the lineup, showcasing the new Q5 and A6 models from the "New Era" generation.

Village Auto 2026: Beyond Discounts

Running May 11–June 15, 2026, CAC deploys its major national sales campaign across its Moroccan network. The event brings multiple brands together around exclusive offers and, critically, a reimagined customer experience.

Visitors and buyers can :

• Explore multiple automotive worlds within a single journey
• Access personalized financing solutions
• Participate in guided test drives
• Engage with specialists trained to each brand's standards

CAC aims to deepen customer support, proximity, and this holistic automotive experience—moving beyond transactional promotions.

Total Cost of Ownership: A New Lens for Moroccan Buyers

CAC is also educating customers on a concept often overlooked in Morocco: TCO (Total Cost of Ownership)—the true cost of vehicle ownership over time.

In a market heavily driven by purchase price, CAC reminds buyers to evaluate vehicles across :

• Energy efficiency
• Real maintenance costs
• Resale value
• Overall operating costs

To support this shift, the group highlights TSI, TDI, plug-in hybrid, and electric powertrains from its marques, alongside LOA and LLD financing options—alternatives to traditional credit that help buyers manage automotive budgets more effectively.

Source: autonews.ma