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Lexus Eco-Driving Training Program Now Available to Moroccan Owners
Lexus launches a free eco-driving coaching program for owners to reduce fuel consumption and emissions by up to 28%.
Published on · Per: caradisiac
With energy prices climbing steadily across Morocco and beyond, Lexus is stepping up to support its customers through a specialized eco-driving training program. The goal? Help owners master the advanced technology in their vehicles to cut fuel costs and lower their carbon footprint.
Free, Personalized Coaching Sessions
The "Lexus Electrified Program" is a 90-minute personalized coaching session offered free to all owners of new Lexus models in Morocco and other markets. The program blends 20% theory with 80% hands-on practice, ensuring drivers can apply eco-driving techniques immediately.
Here's how it works:
- Baseline drive: The client completes a reference route while their driving data is recorded and analyzed
- Classroom learning: Master eco-driving techniques tailored to your vehicle (anticipating terrain and traffic, throttle control, energy regeneration optimization for hybrids)
- Practical application: Retake the same reference route to measure your concrete progress
Measurable, Real-World Results
Developed in partnership with Actua Formation, France's leading automotive driver training company, this program delivers impressive outcomes:
- Fuel consumption reduction up to 28%
- Lower CO₂ emissions at the same rate
- Accident reduction of up to 50%
For Moroccan drivers navigating volatile fuel and electricity prices, these savings are meaningful both for the wallet and the environment.
Where to Enroll
Training sessions run either at the Lexus dealership where you purchased your vehicle or at a dedicated training center nearby. This accessibility makes it easy for owners to schedule their coaching.
Technology in Service of Responsible Mobility
Lexus reinforces its commitment to sustainable mobility by putting cutting-edge technology to work for eco-conscious driving. Whether you drive a hybrid or all-electric Lexus, this program helps you optimize efficiency without sacrificing comfort or vehicle performance.
The initiative reflects a broader industry shift toward helping owners get the most out of their investment—both financially and environmentally.
Source: caradisiac
