Chery recognizes Morocco among its top global markets

Morocco continues to strengthen its position within Chery's international strategy. At the Auto China 2026 trade show, the Chinese automaker highlighted the remarkable performance of its Moroccan operations by honoring Auto Hall, the brand's exclusive distributor in the Kingdom, with two prestigious awards: the "Chery Sales Pioneer Award" and the "Chery New Star Award."

This dual recognition is unique within Chery's global network. It rewards the excellent commercial performance achieved in Morocco and the dynamic development efforts of the local team. It also confirms that Morocco now occupies an increasingly strategic position in the group's international vision.

A Global Family-Focused Strategy

Chery took advantage of Auto China 2026 to unveil its new global positioning called "For Family." This approach places families at the heart of its product, technological, and commercial strategy. Three pillars form the foundation of this vision:

• Enhanced safety
• Optimized space
• Intelligent technologies tailored for everyday use

By 2030, Chery aims to serve over 10 million family customers worldwide.

Technological Innovations and New Models

The automaker presented several major innovations, including the VPD (Vehicle Parking Delivery) technology. Based on artificial intelligence and advanced intelligent driving systems, it enables automatic vehicle departure, autonomous return to the owner, dynamic obstacle avoidance, and ultra-precise parking.

Regarding safety, Chery organized a multi-impact crash test demonstration at its laboratory. The Chery Tiggo 9 notably demonstrated exceptional structural resistance and high passenger protection levels.

Beyond automobiles, Chery is developing an intelligent technology ecosystem in partnership with AiMOGA Robotics, which includes humanoid robots and quadrupedal robot dogs.

The New Chery Tiggo V for Moroccan Families

Chery unveiled the Chery Tiggo V, a family SUV designed around versatility and practicality. The model offers:

• A 2,800 mm wheelbase
• A 7-seat configuration
• A reinforced structure in high-strength steel and aluminum
• The CSH high-efficiency hybrid system

With this launch and new direction, Chery reaffirms its ambition to become a major player in intelligent family mobility while progressively strengthening Morocco's role in its global development.

Source: autonews.ma