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Jaguar in Morocco — Prices, spec sheets, full lineup

British sport-luxury — feline design, refined dynamics, an alternative to the Germans for the discerning buyer.

Jaguar lineup in Morocco

1 models on sale or arriving soon

Jaguar F Pace
SUV Diesel

Jaguar F Pace

The Jaguar F-Pace is a performance-focused luxury SUV that brings British prestige to Moroccan roads. Available in Morocco with a single diesel trim — the 20d I4 204 AWD R-Dynamic S — priced at 655,300 DH, it targets buyers who want a premium driving experience without sacrificing practicality. With its striking design, capable all-wheel drive, and refined interior, the F-Pace competes with the likes of the BMW X3, Mercedes GLC, and Porsche Macan in a segment where style and substance must go hand in hand.

From

MAD 655,300

About Jaguar

Founded in 1922 in Coventry as the Swallow Sidecar Company, renamed Jaguar in 1945, the brand established itself in the 20th century as the British benchmark for sport-luxury (Type E, XJ, F-Type, F-Pace). Since 2008, Jaguar has been part of the JLR (Jaguar Land Rover) group, owned by Indian conglomerate Tata Motors. In Morocco, the brand is distributed by Auto Nejma — the group that also handles Mercedes-Benz, Land Rover, Range Rover and Jeep in the Kingdom — through official dealers Jaguar Land Rover Casablanca (Aïn Sebaâ), Rabat and Marrakech. The current Moroccan lineup is in strategic transition: Jaguar has announced its complete reinvention as a fully-electric premium brand for 2025-2026 (new dedicated JEA platform), driving the gradual retirement of its historic combustion models. Available models still include the F-Pace (D-segment sport-luxury SUV, main volume), the E-Pace (compact SUV), the I-Pace (pioneering full-electric SUV launched 2018), and the end-of-life XF sedan. The F-Type (sports two-seat coupe) remains a heart-pick on the premium used market. Moroccan pricing: F-Pace from around 1.1 million MAD, used F-Type between 800k and 1.5M depending on generation and engine. Moroccan volume is limited but the buyer base is targeted — doctors, lawyers, SME executives — drawn by distinctive design and a more emotional experience than the German pack.